After this session, you’ll be able to:

• Understand four core sources of creativity in marketing
• Uncover the most impactful questions to develop creative ideas
• Use sound and silence to fuel your marketing
• Implement daily habits that improve your creativity
• Practice brainstorming techniques to use with your team

After this session, you’ll be able to:

• Form meaningful connections with your customer base
• Actively listen to your customers’ needs
• Give your customers an active role, rather than a passive one

This session is for marketers with varying degrees of experience, who want to understand how to actively engage with their customers, and in turn form more meaningful connections with them.

After this session, you’ll be able to:

• Capitalize on Google’s AI which is tuned to amplify brands that resonate with online consumers
• Craft a purpose-driven strategy that resonates with search engines
• Apply lessons learned from case studies of leading brands with a purpose purpose-driven approach to SEO

This session is for intermediate and advanced digital marketers who have several years’ experience and want to understand how to reach their SEO goals with more efficiency.

After this session you’ll be able to:

• Garner top-down alignment on an omnichannel approach to strategic planning
• Establish an overarching and prioritized content plan
• Develop cross channel content programming

Who should attend? This session is for marketers who are striving to deliver more integrated omnichannel experiences and need some quick wins to get things moving in the right direction.

At the end of the session, you’ll be able to:

• Use a checklist to successfully start transitioning to GA4
• Organize your website goals for easy transition into conversions
• Better understand “predictive audiences” and how to take advantage of them
• Utilize all the best tricks to creating events and building out a sharable report

After this session you’ll be able to:

• Place your digital ads directly in front of your competitor’s digital advertising efforts
• Understand how to leverage tools that’ll give you instant competitor insights
• Outrank your competitor’s highest driving traffic keywords

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

After this session, you’ll be able to:

• Apply tactics to take your lead nurturing strategy to the next level
• Craft a contact segmentation action plan to deliver the right content to the right prospects
• Set up a proactive workflow to give your best leads what they want, when they need it

After this session, you’ll be able to:

• Go beyond traditional “best practices” to scale your SEO campaigns
• Discover proven tactics that lead to massive organic traffic
• Apply techniques from great brands that are generating organic traffic at a global level

After this session, you’ll be able to:

• Better understand what defines the ‘post-digital’ age and the challenges it creates for marketers
• Implement tactics to mix up your next marketing campaign in order to reach your customers where they are and how they want to be reached
• Become re-motivated to rethink your strategies in this ever-ambiguous marketing universe

After this session, you’ll be able to:

• Implement best practices for developing a strong brand that truly creates the path of least resistance to revenue for your company
• Apply the three key brand components that provoke the prospect to have a conversation
• Clarify how to organize your brand message for getting more prospects to the table, more users who click, and more customers who buy

After this session, you’ll be able to:

• Understand Connected TV options and how to target your audience
• Measure results on Connected TV just the same as any other digital advertising channel you use
• Build a Connected TV Plan

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

After this session, you’ll be able to:

• Apply new tactics to improve the way you communicate and collaborate with your team while working remotely
• Cultivate mindful communication skills that will help you navigate remote work with clarity and confidence
• Get a seat at the table for important conversations through the development of leadership skills

After this session, you’ll be able to:

• Shift your focus from “personas” to communities
• Create more compelling customer experiences on social
• Determine ways that predictive social analytics can help your marketing efforts

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

After this session, you’ll be able to:

• Create content guidelines by analyzing what performs best
• Ideate and create content with both your audience and Google in mind
• Rank your content on the first page with a proven strategy for any business vertical

After this session, you’ll be able to:

• Think beyond data and apply a content approach focused on building loyal customer relationships
• Define your key brand messages that will better resonate with your audience
• Implement quick fixes on your website to eliminate barriers to creating an authentic connection

This session is for marketers who are seeking a more holistic approach to implementing successful content marketing strategies.

After this session, you’ll be able:

• Apply tactics to improve existing automated email campaigns
• Develop new automated email campaigns to build for your subscribers
• Determine what analytics/metrics to use for automated email campaigns

In this talk with ChannelMix’s Matt Hertig, you’ll come away with practical tips for how to:

• Overcome the perception that marketing is an expense with data
• Quantify the impact of a budget cut on customer acquisition and revenue
• Leverage data at every stage of the planning process to maximize efficiency and ROI

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

After this session, you’ll be able to:

• Kickstart ABM at your company in five steps
• Use KPIs that count to measure the success of your ABM programs
• Apply a “good, better, best” approach to optimize account-based marketing strategies, regardless of your marketing sophistication or business size

Who Should Attend: Marketers with several years of experience and are looking to focus on strategy to drive quality leads vs higher quantity of leads through the pipeline.

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

After this session, you’ll be able to:

• Collect and manage ideas
• Determine which ideas should be AB tested
• Understand the limitations of AB testing

This session is for digital marketers, agencies, and designers who want to advance their use of data in the design process.

After this session you’ll be able to:

• Eliminate barriers that cause a sub-par user experience once visitors arrive at your websie (things that the search engines also look at when evaluating a website for ranking in search)
• Identify types of content that will help you earn more attention through a human-centered, data-driven approach to content marketing
• Fix issues causing friction on your website that hamper your abilities to convert visitors into customers

After this session, you’ll be able to:

• Measure your organization’s current level of digital inclusion
• Assess your organization’s opportunities to improve digital inclusion
• Develop a digital inclusion action plan

After this session, you’ll be able to:

• Leverage effective post-pandemic marketing strategies
• Apply innovative tactics for marketing in the metaverse
• Successfully take your brand from Web 2.0 to Web 3.0

After this session, you’ll be able to:

• Apply learnings from brands that are leveraging experimentation, and approach this skillset as marketing’s “secret weapon”
• Set experiment-level goals for your content that impact key business outcomes
• Use the appropriate tools and best practices to foster a culture of experimentation on your team

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

After this session, you’ll be able to:

• Gain a better understanding of the different types of curiosity
• Apply strategies that encourage and grow curiosity within your organization
• Leverage curiosity to grow your career and become a better leader
• Practice curiosity both in your personal and professional lives

This session is for experienced marketers who want to get out of their comfort zones and learn ways to become more curious to better prepare their brand for the future and fuel personal growth.

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

After this session, you’ll be able to:

• Identify opportunities to create a uniquely memorable experience
• Empower every customer-facing employee to create advocates through consistently positive interactions
• Leverage your brand to make a positive impact on the world, hand-in-hand with your customers

After this session, you’ll be able to:

• Use the Pop-Marketing Method to break down and better understand future marketing trends
• Understand the buzzword-free definition of the future metaverse and what it really means for marketers today
• Empower this year’s marketing plans while preparing for the future

After this session, you’ll be able to:

• Identify the right partners (from micro to celebrity) for your brand and turn them into raving fans
• Maximize ROI through negotiations
• Effectively leverage influencer-generated content across channels
• Manage expectations about what an influencer program can and can’t deliver

After this session, you’ll be able to:

• Understand how technology and advertising have played a role in perpetuating sonic color lines
• Apply insights from new research demonstrating the positive impact sonic diversity can have on ad favorability and effectiveness
• Implement best practices that will result in a more sonically diverse expression of your brand

After this session, you’ll be able to:

• Replicate strategies to start a cultural tidal wave with a limited or virtually no budget, using a case study from Adult Swim
• Use pop culture to sell your marketing ideas and get invited to the meetings that matter
• Implement methods to get the maximum buzz with minimal resources using the power of pop culture

After this session, you’ll be able to:

• Identify and take the right steps to increase your marketing ROI overall
• Implement a benchmark and goal tracker to help your team focus on valuable marketing metrics
• Use your marketing data to come up with goals and hypotheses to test solid marketing theories

This session is for digital marketers who are being pulled in many different directions and are looking to understand what to prioritize and focus on in their marketing strategy.

After this session, you’ll know how to:

• Actively listen and delight your customers
• Navigate the nuances of disparate data
• Build and take advantage of zero- and first-party data
• Implement processes for channel unification, bringing it all together for you

Who should attend? This session is perfect for digital marketers who want to understand how to tackle business-critical opportunities with their teams.

Why you should attend? This session will help you understand how to effectively reach consumers today, whose behavior has dramatically changed post-COVID, and increase revenue in uncertain times.

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

After this session, you’ll be able to:

• Strengthen your brand on Instagram and grow your social presence and followers
• Connect with and capture more leads on Instagram to ultimately increase sales
• Position yourself as an expert in your space

After this session, you’ll be able to:

• Reduce your overall customer acquisition costs
• Synergize efforts between SEO and Paid Search
• Leverage consumer behavior to model their content marketing strategy – decide with data

After this session, you’ll be able to:

• Better understand the role of sound as a primary driver for brand identity, discovery and experience
• Apply tactics and principles to harness the power of sound to influence your consumers’ behaviors and perception
• Develop a sonic strategy that blends sound science and art, leading to a return on your sonic investments

After this session, you’ll be able to:

• Better understand the market trends shifting to the cloud and the benefits, and determine if cloud-driven content is right for your business
• Build a cloud checklist to evaluate technology that’s suited for your needs
• Develop more authentic content experiences for your audience, based on proven tactics of cloud-based use cases

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.