Agenda | Digital Summit Dallas

Agenda

These great sessions have been confirmed so far, with more on the way. Keep checking back for updates!

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Day 1 Wednesday, December 07

8:30am - 12:30pm

Building the Brand Trifecta: Develop the Three Key Messaging Components That Win More Work

Masterclass
  • Kate DiLeo, Kate DiLeo Branding
  • Kate DiLeo

At the end of this Masterclass, you’ll be able to:

  • Hone in on your brand’s personality and tone of voice, so that your message authentically sounds and seems like you
  • Define what “ideal” looks like for your target audiences and uncover the bottom-line heart pain you solve for each
  • Develop the three key brand messaging components that provoke the prospect to want to have a conversation with you
  • Clarify how to deploy your brand to get more prospects to the table, more users who click, and more customers who buy

Who should attend? This session is for marketing leaders who have direct responsibility for developing and implementing a brand strategy in alignment with their organization’s sales and marketing goals.

Included with Platinum Passes, upgrade required for Main Event Passes
  • Branding

Advanced Email Marketing: Tactics to Build Robust Email Programs

Masterclass
  • Michael Barber, Brand Consultant and Marketing Strategist
  • Michael Barber

At the end of this Masterclass, you’ll be able to:

  • Explain why email still matters
  • Understand the difference between simple and robust email programs
  • Develop a roadmap for managing inactive subscribers
  • Leverage advanced design tactics for your templates
  • Make your emails more accessible
  • Better understand how the ISPs (internet service providers) score your campaigns
  • Move from “”batch and blast”” to segmented and personalized campaigns
  • Develop a robust email metrics dashboard
  • And, see what the future of email might look like

Included with Platinum Passes, upgrade required for Main Event Passes
  • B2B
  • B2C
  • Email Marketing

Organizing your Digital Properties to Connect Data to Business Decisions

Masterclass
  • Colleen Harris, Sincro
  • Colleen Harris

At the end of this Masterclass, you’ll be able to:

  • Audit Google Analytics set-up for proper data flow and collection on your site plus see why setting up alerts are so important
  • Judge your current Google Analytics goals for engagement and conversions
  • Build custom funnel segments in Google Analytics to compare user flows on your website
  • Understand the different attribution models in Google Analytics and the pros and cons of each
  • Tackle Google Tag Manager with tricks and a cheat sheet for creating triggers and tracking
  • Learn the basics of Google Data Studio as an automation tool for reporting. You’ll discover how different data sources connect to the report and how to edit existing reports as you add your own filters
  • Follow along as we build a Data Studio report from scratch. You’ll be able to identify the question you want to answer, find the answer in Google Analytics, and apply design principles of data to show the value of your work to internal and external stakeholders

Included with Platinum Passes, upgrade required for Main Event Passes
  • Data & Analytics

1:15pm - 2:15pm

Building Creative Habits That Lead to Better Marketing

Keynote
  • Jenny Haggard, Spotify
  • Jenny Haggard

After this session, you’ll be able to:

  • Understand four core sources of creativity in marketing
  • Uncover the most impactful questions to develop creative ideas
  • Use sound and silence to fuel your marketing
  • Implement daily habits that improve your creativity
  • Practice brainstorming techniques to use with your team

  • Creativity
  • Voice / AR / VR

2:30pm - 3:00pm

How to Meet Your Customers Where They Are

  • Cheryl Mills Knight, Kendra Scott
  • Cheryl Mills Knight

After this session, you’ll be able to:

  • Form meaningful connections with your customer base
  • Actively listen to your customers’ needs
  • Give your customers an active role, rather than a passive one

This session is for marketers with varying degrees of experience, who want to understand how to actively engage with their customers, and in turn form more meaningful connections with them.

  • Branding
  • Customer Engagement
  • Customer Experience

Purpose-Driven SEO: A Modern SEO Strategy that Any Company Can Apply

  • Dale Bertrand, Fire&Spark
  • Dale Bertrand

After this session, you’ll be able to:

  • Capitalize on Google’s AI which is tuned to amplify brands that resonate with online consumers
  • Craft a purpose-driven strategy that resonates with search engines
  • Apply lessons learned from case studies of leading brands with a purpose purpose-driven approach to SEO

This session is for intermediate and advanced digital marketers who have several years’ experience and want to understand how to reach their SEO goals with more efficiency.

  • SEO & Search
  • Website

Choosing Wisely: How to Better Approach Life’s Biggest Decisions

  • Jenny Haggard, Spotify
  • Kate DiLeo, Kate DiLeo Branding
  • Jenny Haggard
  • Kate DiLeo

3:15pm - 3:45pm

Content-First Omnichannel Planning

  • Patty Radford Henderson, Annum
  • Patty Radford Henderson

After this session you’ll be able to:

  • Garner top-down alignment on an omnichannel approach to strategic planning
  • Establish an overarching and prioritized content plan
  • Develop cross channel content programming

Who should attend? This session is for marketers who are striving to deliver more integrated omnichannel experiences and need some quick wins to get things moving in the right direction.

  • Content Marketing
  • Omnichannel

Believe in the Data: Taking the Fear Out of Google Analytics 4

  • Colleen Harris, Sincro
  • Colleen Harris

At the end of the session, you’ll be able to:

  • Use a checklist to successfully start transitioning to GA4
  • Organize your website goals for easy transition into conversions
  • Better understand “predictive audiences” and how to take advantage of them
  • Utilize all the best tricks to creating events and building out a sharable report

  • Data & Analytics

5 Digital Hacks To Steal Your Competitor’s Traffic

Presented by Media Shark
  • Joey Lowery, Media Shark
  • Joey Lowery

After this session you’ll be able to:

  • Place your digital ads directly in front of your competitor’s digital advertising efforts
  • Understand how to leverage tools that’ll give you instant competitor insights
  • Outrank your competitor’s highest driving traffic keywords

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

  • Digital Ads

4:00pm - 4:30pm

Next Level Lead Nurturing: How to Segment and Automate Your Marketing to Close More Deals

  • Dave Meyer, BizzyWeb
  • Dave Meyer

After this session, you’ll be able to:

  • Apply tactics to take your lead nurturing strategy to the next level
  • Craft a contact segmentation action plan to deliver the right content to the right prospects
  • Set up a proactive workflow to give your best leads what they want, when they need it

  • Consumer Behavior
  • Content Marketing
  • Customer Experience
  • Lead Gen / Conversion / Retention

It’s Time to Mix it Up: Rethinking Your Channels and Messaging in a Post-Digital Age

  • Tim Hines, Marketing Starter Group
  • Tim Hines

After this session, you’ll be able to:

  • Better understand what defines the ‘post-digital’ age and the challenges it creates for marketers
  • Implement tactics to mix up your next marketing campaign in order to reach your customers where they are and how they want to be reached
  • Become re-motivated to rethink your strategies in this ever-ambiguous marketing universe

  • Consumer Behavior
  • Strategy

4:30pm - 5:30pm

Opening Reception

Day 2 Thursday, December 08

8:30am - 9:00am

Building the Brand Trifecta: Develop the 3 Key Messaging Components of a Brand That Wins More Work

  • Kate DiLeo, Kate DiLeo Branding
  • Kate DiLeo

After this session, you’ll be able to:

  • Implement best practices for developing a strong brand that truly creates the path of least resistance to revenue for your company
  • Apply the three key brand components that provoke the prospect to have a conversation
  • Clarify how to organize your brand message for getting more prospects to the table, more users who click, and more customers who buy

  • Branding

Performance Advertising Through Connected TV – Better Than Facebook?

Presented by Datawrkz
  • Senthil Govindan, Datawrkz
  • Senthil Govindan

After this session, you’ll be able to:

  • Understand Connected TV options and how to target your audience
  • Measure results on Connected TV just the same as any other digital advertising channel you use
  • Build a Connected TV Plan

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

  • Branding
  • Lead Gen / Conversion / Retention

Mindful Communication for Remote Work Success

  • Upasna Gautam, CNN
  • Upasna Gautam

After this session, you’ll be able to:

  • Apply new tactics to improve the way you communicate and collaborate with your team while working remotely
  • Cultivate mindful communication skills that will help you navigate remote work with clarity and confidence
  • Get a seat at the table for important conversations through the development of leadership skills

  • Impact & Leadership
  • Marketing Operations
  • Professional Development

9:15am - 9:45am

Social Media Trends 2023: Align your Strategy with Disruptive Consumers

Presented by Talkwalker
  • Cara Buscaglia, Talkwalker
  • Cara Buscaglia

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

Think Different: The Boundaries of Creativity Are Meant to be Pushed

  • Tyler Farnsworth, Campfire
  • Tyler Farnsworth

After this session, you’ll be able to:

  • Look to the edges to help propel new levels of creative thought inside your organization
  • Gain an elevated perspective of what’s possible
  • Return to the office ready to rock the boat and create your own future

  • Consumer Behavior
  • Creativity
  • Customer Experience

A Proven Content Strategy for Ranking On Page One of Google

  • John Triplett, Ignite Visibility
  • John Triplett

After this session, you’ll be able to:

  • Create content guidelines by analyzing what performs best
  • Ideate and create content with both your audience and Google in mind
  • Rank your content on the first page with a proven strategy for any business vertical

  • Content Marketing
  • SEO & Search

10:00am - 10:30am

How to Make Digital Inclusion Measurable

  • Court Wakefield, Children's Health
  • Court Wakefield

After this session, you’ll be able to:

  • Measure your organization’s current level of digital inclusion
  • Assess your organization’s opportunities to improve digital inclusion
  • Develop a digital inclusion action plan
  • Diversity & Inclusion

Must-Have Automated Email Campaigns for Every Organization

  • Michael Barber, Brand Consultant and Marketing Strategist
  • Michael Barber

After this session, you’ll be able:

  • Apply tactics to improve existing automated email campaigns
  • Develop new automated email campaigns to build for your subscribers
  • Determine what analytics/metrics to use for automated email campaigns

  • Email Marketing

Making the Case for Marketing: How to Demonstrate Marketing Impact when Budgets Are on the Line

Presented by ChannelMix
  • Matt Hertig, ChannelMix
  • Matt Hertig

In this talk with ChannelMix’s Matt Hertig, you’ll come away with practical tips for how to:

  • Overcome the perception that marketing is an expense with data
  • Quantify the impact of a budget cut on customer acquisition and revenue
  • Leverage data at every stage of the planning process to maximize efficiency and ROI

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

  • Data & Analytics

10:30am - 11:00am

Networking Break

11:00am - 11:30am

Drive Higher Quality Pipeline with Account-Based Marketing

Presented by RollWorks
  • Katie Lopes, RollWorks
  • Katie Lopes

After this session, you’ll be able to:

  • Kickstart ABM at your company in five steps
  • Use KPIs that count to measure the success of your ABM programs
  • Apply a “good, better, best” approach to optimize account-based marketing strategies, regardless of your marketing sophistication or business size

Who Should Attend: Marketers with several years of experience and are looking to focus on strategy to drive quality leads vs higher quantity of leads through the pipeline.

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

  • ABM

Getting Started with AB Testing

  • Brian Massey, Conversion Sciences
  • Brian Massey

After this session, you’ll be able to:

  • Collect and manage ideas
  • Determine which ideas should be AB tested
  • Understand the limitations of AB testing

This session is for digital marketers, agencies, and designers who want to advance their use of data in the design process.

  • Lead Gen / Conversion / Retention
  • UX & Design

From Search to Conversion: The End-to-End Website Experience

  • Elmer Boutin, WrightIMC
  • Elmer Boutin

After this session you’ll be able to:

  • Eliminate barriers that cause a sub-par user experience once visitors arrive at your websie (things that the search engines also look at when evaluating a website for ranking in search)
  • Identify types of content that will help you earn more attention through a human-centered, data-driven approach to content marketing
  • Fix issues causing friction on your website that hamper your abilities to convert visitors into customers

  • Content Marketing
  • Customer Experience
  • Lead Gen / Conversion / Retention
  • SEO & Search
  • Website

11:45am - 12:15pm

Going Beyond Data to Better Connect with Your Audience

  • Cari O’Brien (Twitchell), Custom Content Solutions LLC
  • Cari O’Brien (Twitchell)

After this session, you’ll be able to:

  • Think beyond data and apply a content approach focused on building loyal customer relationships
  • Define your key brand messages that will better resonate with your audience
  • Implement quick fixes on your website to eliminate barriers to creating an authentic connection

This session is for marketers who are seeking a more holistic approach to implementing successful content marketing strategies.

  • Content Marketing

Future-Proofing Your Digital Brand: 3 Ways to Prepare for Post-Pandemic Marketing, the Metaverse, and Web 3.0

  • Juntae DeLane, DIGITAL DELANE
  • Juntae DeLane

After this session, you’ll be able to:

  • Leverage effective post-pandemic marketing strategies
  • Apply innovative tactics for marketing in the metaverse
  • Successfully take your brand from Web 2.0 to Web 3.0

  • Branding
  • Consumer Behavior
  • Customer Experience
  • Emerging Technology

“Fail Fast”: Using Experimentation to Drive Better Content Experiences, Faster

Presented by Optimizely
  • Kara Andersen, Optimizely
  • Kara Andersen

After this session, you’ll be able to:

  • Gain a better understanding of the different types of curiosity
  • Apply strategies that encourage and grow curiosity within your organization
  • Leverage curiosity to grow your career and become a better leader
  • Practice curiosity both in your personal and professional lives

Who should attend? This session is for experienced marketers who want to get out of their comfort zones and learn ways to become more curious to better prepare their brand for the future and fuel personal growth.

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

  • Content Marketing

12:15pm - 1:15pm

Lunch & Networking Break

1:15pm - 1:45pm

Use Intentional Curiosity to Drive Business and Personal Growth

Presented by Medium Giant
  • Cody Bailey, Medium Giant
  • Cody Bailey
After this session, you’ll be able to:
  • Gain a better understanding of the different types of curiosity
  • Apply strategies that encourage and grow curiosity within your organization
  • Leverage curiosity to grow your career and become a better leader
  • Practice curiosity both in your personal and professional lives
This session is for experienced marketers who want to get out of their comfort zones and learn ways to become more curious to better prepare their brand for the future and fuel personal growth.
  • Professional Development

Building Advocates with Experiences

  • Cliff Seal, Salesforce
  • Cliff Seal

After this session, you’ll be able to:

  • Identify opportunities to create a uniquely memorable experience
  • Empower every customer-facing employee to create advocates through consistently positive interactions
  • Leverage your brand to make a positive impact on the world, hand-in-hand with your customers

  • Customer Experience

Demystifying the Metaverse: Future-Proof Your Marketing Plans, Now DeLorean Free

  • Joe Cox, The Pop-Marketer
  • Joe Cox

After this session, you’ll be able to:

  • Use the Pop-Marketing Method to break down and better understand future marketing trends
  • Understand the buzzword-free definition of the future metaverse and what it really means for marketers today
  • Empower this year’s marketing plans while preparing for the future

  • Emerging Technology
  • Metaverse

2:00pm - 2:30pm

From Influencers to Raving Fans: Building a Brand Ambassador Program with Lasting Impact

  • Kate Weaver, Jackson Spalding
  • Kate Weaver

After this session, you’ll be able to:

  • Identify the right partners (from micro to celebrity) for your brand and turn them into raving fans
  • Maximize ROI through negotiations
  • Effectively leverage influencer-generated content across channels
  • Manage expectations about what an influencer program can and can’t deliver

  • Branding
  • Content Marketing
  • Influencer Marketing
  • Strategy

Crossing The Sonic Color Line: Best Practices for Sonic Diversity

  • Steve Keller, SiriusXM
  • Steve Keller

After this session, you’ll be able to:

  • Understand how technology and advertising have played a role in perpetuating sonic color lines
  • Apply insights from new research demonstrating the positive impact sonic diversity can have on ad favorability and effectiveness
  • Implement best practices that will result in a more sonically diverse expression of your brand

  • Audio
  • Diversity & Inclusion

Accessibility Isn’t Just for Developers and Designers: Best Practices for Marketers

Presented by Pantheon
  • Chris Kindred, Modern Tribe
  • Chris Kindred

After this session, you’ll be able to:

  • Understand why accessibility matters to everyone
  • Easily recognize accessibility problems with content and media
  • Solve accessibility problems to allow your users a better, more inclusive experience

Who should attend: This session is for marketers that don’t want to have to keep going back and forward with their design and development teams to make sure that they have accessible content for their target audience.

Why should you attend: Really, an accessibility talk? Yes! As digital marketers, our campaigns should be easily communicated to our target audience, and using accessibility best practices helps meet that goal no matter what the digital platform is.

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

  • Accessibility

2:45pm - 3:15pm

Making the Spaghetti Stick: Using Data and Research to Improve Marketing ROI

  • Mary Cate Spires, Harley James Consulting
  • Mary Cate Spires

After this session, you’ll be able to:

  • Identify and take the right steps to increase your marketing ROI overall
  • Implement a benchmark and goal tracker to help your team focus on valuable marketing metrics
  • Use your marketing data to come up with goals and hypotheses to test solid marketing theories

This session is for digital marketers who are being pulled in many different directions and are looking to understand what to prioritize and focus on in their marketing strategy.

  • Data & Analytics
  • Strategy

Stay Calm & Carry On in 2023: 4 Things to Start Monday. Better Prepare for Today’s Complex Market.

Presented by Americas
  • Chris Ochs, Americas
  • Chris Ochs

After this session, you’ll know how to:

  • Actively listen and delight your customers
  • Navigate the nuances of disparate data
  • Build and take advantage of zero- and first-party data
  • Implement processes for channel unification, bringing it all together for you

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

  • Data & Analytics
  • Omnichannel

Attract + Convert Your Perfect Customer on Instagram

  • Farhana Cannon, iMedia Exposure
  • Farhana Cannon

After this session, you’ll be able to:

  • Strengthen your brand on Instagram and grow your social presence and followers
  • Connect with and capture more leads on Instagram to ultimately increase sales
  • Position yourself as an expert in your space

  • Instagram
  • Social Media

3:30pm - 4:00pm

Data-Driven SEO & Content Strategy to Reduce Your Customer Acquisition Costs

  • Prashant Puri, Adlift
  • Prashant Puri

After this session, you’ll be able to:

  • Reduce your overall customer acquisition costs
  • Synergize efforts between SEO and Paid Search
  • Leverage consumer behavior to model their content marketing strategy – decide with data

  • Consumer Behavior
  • Content Marketing
  • Data & Analytics
  • SEO & Search

Cutting Through the Noise: 5 Tactics to Elevate Your Digital Strategy

  • Mike Epstein, Cinematic Music Group
  • Mike Epstein

After this session you’ll be able to:

  • Build a blueprint to your brand’s marketing strategy
  • Learn simple, effective tools to reward your most loyal customers
  • Implement out of the box, creative marketing strategies to reach your target audience

  • Branding

Take Your Head Out of the Clouds and Put Your Content There Instead

Presented by Sitecore
  • Julia Gebhart, Sitecore
  • Julia Gebhart

After this session, you’ll be able to:

  • Better understand the market trends shifting to the cloud and the benefits, and determine if cloud-driven content is right for your business
  • Build a cloud checklist to evaluate technology that’s suited for your needs
  • Develop more authentic content experiences for your audience, based on proven tactics of cloud-based use cases

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

  • Content Marketing
  • Marketing Operations

4:00pm - 5:00pm

Closing Reception