Agenda | Digital Summit Dallas

Agenda

These great sessions have been confirmed so far, with more on the way. Keep checking back for updates!

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Day 1 Wednesday, December 08

8:30am - 12:30pm

SEO in 2021: Win More Visibility in Customer Searches

Masterclass
  • Greg Gifford, SearchLab Digital
  • Greg Gifford

At the end of this Masterclass, you’ll be able to:

  • Understand how Google’s algorithm functions and which elements it uses for ranking
  • Identify technical issues that could be hurting visibility and user experience
  • Learn how to write content that customers love and Google rewards
  • Learn how to acquire links from other websites to help boost relevance
  • Learn how to gain more visibility in local searches
  • Learn how to optimize Google My Business
  • Learn how to use Google Analytics to track organic performance and site actions
  • Create a prioritized strategy for SEO in 2021
Included with Platinum Passes, upgrade required for Main Event Passes
  • SEO & Search

Unpacking the Decision Journey to Make Better Content

Masterclass
  • Lauren Teague, Convince & Convert
  • Lauren Teague

After this workshop, you’ll be able to:

  • Develop robust audience profiles for stakeholders
  • Build decision journey maps that identify audience motivations and ideal response
  • Analyze existing content efforts and identify gaps
  • Implement a system for creating relevant and impactful content
  • Plan for how to activate and build effective marketing campaigns
Included with Platinum Passes, upgrade required for Main Event Passes
  • Content Marketing

Advanced Email Marketing: Tactics to Build Robust Email Programs

Masterclass
  • Michael Barber, Brand Consultant and Marketing Strategist
  • Michael Barber

At the end of this Masterclass, you’ll be able to:

  • Explain why email still matters
  • Understand the difference between simple and robust email programs
  • Develop a roadmap for managing inactive subscribers
  • Leverage advanced design tactics for your templates
  • Make your emails more accessible
  • Better understand how the ISPs (internet service providers) score your campaigns
  • Move from “”batch and blast”” to segmented and personalized campaigns
  • Develop a robust email metrics dashboard
  • And, see what the future of email might look like
Included with Platinum Passes, upgrade required for Main Event Passes
  • B2B
  • B2C
  • Email Marketing

1:15pm - 2:15pm

$0 Marketing Ideas: What I Learned After 8 Years Working at Instagram and YouTube

Keynote
  • Jon Youshaei, Formerly of Instagram & YouTube
  • Jon Youshaei

After this session, you’ll be able to:

  • Easily find engaging content for your social media calendar
  • Reach more potential customers without spending as much of your budget
  • Predict which posts may drive the most engagement before publishing them
  • Social Media

2:30pm - 3:00pm

SEO Tips for Pinterest and YouTube to Increase Site Traffic

  • Jerri Helms, HarperCollins Publishing
  • Jerri Helms

After this session, you’ll be able to:

  • Include platforms like Pinterest and YouTube in your SEO strategy and understand the benefits of doing so
  • Develop and leverage content for YouTube and Pinterest via competitive keyword research and data optimization
  • Know which free and paid tools to leverage for keyword research
  • SEO & Search
  • Social Media
  • Website

Negative Nancy: Turning the Bad into Funny in Otherwise Unfunny Times

  • Michael Albanese, Comedian, Writer & Producer
  • Michael Albanese

After this session, you’ll be able to:

  • Apply clear techniques on how to approach funny content as we leave a lockdown weary world
  • Understand how to approach your own brand or product identity to properly assess the direction of your content
  • Implement tactics to best address the positive and spin the negatives of your brand to create a funny voice
  • Branding
  • Content Marketing
  • Storytelling

Must-Have Automated Email Campaigns for Every Organization

  • Michael Barber, Brand Consultant and Marketing Strategist
  • Michael Barber

After this session, you’ll be able:

  • Apply tactics to improve existing automated email campaigns
  • Develop new automated email campaigns to build for your subscribers
  • Determine what analytics/metrics to use for automated email campaigns
  • Email Marketing

3:15pm - 3:45pm

The Declaration of SEO: 6 Fundamental SEO Truths to Live By and Apply to Your Own Efforts

Sponsored by Bruce Clay
  • Mike Weiner, Bruce Clay, Inc.
  • Mike Weiner

After this session, you’ll be able to:

  • Adapt to algorithm changes faster than your competitors
  • Arrange your website content in a hierarchy that increases relevance
  • Avoid SEO practices that could hurt your site in the long run

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

  • SEO & Search

Marketing in a Post-Pandemic Society

  • Carlos Gil, Gil Media Co.
  • Carlos Gil

After this session, you’ll be able to:

  • Apply framework to help you reclaim organic engagement in today’s noisy, algorithm-driven ecosystem
  • Develop industry-leading strategies for engaging customers as a “”marketing savage””
  • Create content that converts without going for the sale right away
  • Know how to use TikTok effectively to build community and brand awareness
  • Implement best practices from notable organizations, including Wendy’s and others
  • B2B
  • Branding
  • Content Marketing
  • Customer Experience

Creating YouTube Content That Sizzles and Sells

  • Latasha James, James + Park Creative
  • Latasha James

After this session, you’ll be able to:
<ul>
<li>Develop a YouTube content strategy without the overwhelm</li>
<li>Create your first video with equipment you already have on hand</li>
<li>Measure success on the platform through data and analytics</li>
</ul>

  • Content Marketing
  • YouTube

4:00pm - 4:30pm

Marketing in The New Normal: 5 Ways to Readjust Your Content Marketing Plans for 2022

  • Juntae DeLane, DIGITAL DELANE
  • Juntae DeLane

After this session, you’ll be able to:

  • Understand what your adjusted marketing budget should look like in 2022
  • Evaluate content suggestions you can use for the new user’s journey
  • Learn how your competitors are dealing with the crisis and what new best practices you can apply to your content efforts
  • Reframe your thinking to engage better with consumers
  • Content Marketing
  • Marketing Operations

The Art of Insta-Storytelling

  • Meredith Howard, Deloitte
  • Meredith Howard

After this session, you’ll be able to:

  • Understand how to better use Instagram Stories to attract, retain, and convert your key audiences
  • Learn best practices for elevating your use of Stories
  • Determine how to measure the success of Stories content
  • Instagram
  • Social Media

ABM and Sales Velocity: How to Use ABM for Pipeline Acceleration

Sponsored by Terminus
  • Auseh Britt, Terminus
  • Auseh Britt

After this session, you’ll be able to:

  • Understand why ABM is critical to increasing your sales velocity and improve your efforts
  • Use ABM to Run Pipeline Acceleration Programs
  • Apply proven best practices to shorten sales cycles, based on real-world examples and data of pipeline acceleration campaigns

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

  • B2B

4:30pm - 5:30pm

Opening Reception hosted by Terminus

Day 2 Thursday, December 09

8:30am - 9:00am

Quality and Quantity: How to Scale Your Marketing by Creating a “Content Machine”

  • Rachel Hernandez, The HOTH
  • Rachel Hernandez

After this session, you’ll be able to:

  • Turn your current content strategy into a scalable model
  • Determine what you can automate or outsource without sacrificing quality or results
  • Easily manage large content teams and high-volume initiatives
  • Content Marketing

Measuring Marketing: Third-Party Cookies Are Dying – Here’s What You Need to Do NOW

Sponsored by Alight Analytics
  • Matt Hertig, Alight Analytics
  • Matt Hertig

After this session, you’ll be able to:

  • Re-evaluate your marketing measurement based on the death of third-party cookies
  • Understand why first-party cookies are the future of marketing measurement, and how to deploy this strategy correctly
  • Take immediate action to adapt your measurement strategy so you can get the insights necessary for proving ROI and optimizing marketing strategy
  • Data & Analytics

Seven Lessons from Running 22,000 AB Tests

  • Ayat Shukairy, Invesp
  • Ayat Shukairy

After this session, you’ll be able to:

  • Understand what it really takes to run a successful CRO program (Time, resource, management, etc.)
  • Find the right balance between strategy and tactics when running an experimentation program
  • See an actual project management board running a CRO program
  • AB Testing
  • Conversion
  • Data & Analytics
  • Measurement
  • Website

9:15am - 9:45am

You’ve Been Doing Thought Leadership Wrong: An Editor’s Perspective on How to Fix It

Sponsored by Deke
  • Chelsea Emery, Deke
  • Chelsea Emery

After this session, you’ll be able to:

  • Refocus, reengage and recapitalize on your SMEs’ knowledge
  • Use data and insights to drive your content strategy
  • Build trust and relevancy in the rapidly changing news world
  • Content Marketing
  • Customer Acquisition
  • Lead Gen / Conversion / Retention

The Psychology of a Website: Mastering Cognitive Biases, Conversion Triggers and Modern SEO

  • Matthew Capala, Alphametic
  • Matthew Capala

After this session, you’ll be able to:

  • Discover the key cognitive biases and conversion triggers that affect your website visitors’ decision making
  • Replicate examples from some of the most successful brands to master the key principles of website persuasion
  • Upgrade your SEO game by optimizing for Google’s RankBrain, which uses AI and machine learning to better understand basic human instincts and behaviors
  • Use content to position your brand as a trusted authority in your field to reduce friction
  • Content Marketing
  • Data & Analytics
  • SEO & Search
  • Website

Top Three Google Analytics Mistakes You’re Probably Making – and How to Fix Them

  • Janet Driscoll Miller, Marketing Mojo
  • Janet Driscoll Miller

After this session, you’ll be able to:

  • Identify the three most common Google Analytics mistakes marketers make and learn how to avoid them
  • Take clear steps to fix your Google Analytics errors to ensure your analytics tracking is accurate
  • Improve the accuracy of your metrics for more sound strategic planning and measurement
  • Data & Analytics

10:00am - 10:30am

Get the Confused Buyer to Say Yes

  • Kenneth Kinney, Ai Media Group/ A Shark's Perspective Podcast
  • Kenneth Kinney

After this session, you’ll be able to:

  • Produce effective lead generation tactics across all channels that lead to a higher lift in leads and sales as well as a clearer customer experience
  • Understand the real customer journey across all of the noise and touch points that customers see from ad to conversion point
  • Realign internal teams and external agencies to change the way leads are generated and measured
  • Lead Gen / Conversion / Retention

Preparing Your SEO Strategy for 2022 and Beyond!

  • Taylor Kurtz, Crush the Rankings
  • Taylor Kurtz

After this session, you’ll be able to:

  • Understand the recent changes by Google and how to be compliant with these new standards
  • Create a targeted content strategy aimed at driving relevant organic traffic, as well as improve your authority and trust within Search Engines
  • Improve your overall user experience and core vitals to thrive with the ongoing 2021 Page Experience Update
  • Customer Acquisition
  • SEO & Search

Where Consumers Go, Content Must Follow: Delivering Personalized Omnichannel Experiences at Scale

Sponsored by Sitecore
  • Julia Gebhart, Sitecore
  • Julia Gebhart

After this session, you’ll be able to:

  • Build content at scale and centralize content for agility
  • Develop an effective content strategy and an experience map
  • Deliver experiences that connect through content

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

  • Content Marketing
  • Customer Experience

10:30am - 11:00am

Networking Break

11:00am - 11:30am

2022 SEO Strategies To Take Your Revenue To The Next Level

Sponsored by OMG
  • Jon Bennion, Online Marketing Gurus
  • Jon Bennion

After this session, you’ll be able to:

  • Adapt your search strategy for industry changes in 2022 and beyond
  • Pinpoint the most profitable SEO strategies (and how to create high ROI campaigns yourself)
  • Find the “quick wins” of proven SEO tactics to apply first and outshine the competition
  • SEO & Search

Stop the Scroll: How to Create Engaging Social Video

  • Desiree Martinez, All-In-One Social Media
  • Desiree Martinez

After this session, you’ll be able to:

  • Evaluate the different kind of video options available to you and figure out which formats are the right fit
  • Correct what you are doing wrong with your existing videos
  • Develop video content that ACTUALLY gets results
  • Social Media

The Essential Elements of Building Brand Love

  • Lydia Michael, Blended Collective
  • Lydia Michael

After this session, you’ll be able to:

  • Identify what your consumers actually desire in a brand
  • Find the common ground with your audience that leads to strong, trustworthy, and committed relationships
  • Build essential elements for an emotionally engaging brand
  • Branding
  • Customer Experience

11:45am - 12:15pm

A Modern Marketer’s Guide to The Metaverse

  • Joe Cox, The Pop-Marketer
  • Joe Cox

After this session, you’ll be able to:

  • Discover specific ways marketers can join in on the fun of the gaming future
  • Apply examples & tips to take advantage of AR experiences before Apple Glass gets here
  • Understand the marketing value of NFTs and what action steps to take in this space
  • Voice / AR / VR

Ricky Bobby’s Guide to Showing up in Local Searches

  • Greg Gifford, SearchLab Digital
  • Greg Gifford

After this session, you’ll be able to:

  • Understand the additional signals involved with Local SEO
  • Optimize both on-site and off-site signals to influence local search rankings
  • Optimize Google My Business for better visibility and better first impressions with customers
  • SEO & Search

12:15pm - 12:45pm

Lunch Pickup & Break, box lunches sponsored by Bruce Clay

12:45pm - 1:45pm

The Connected Human and the Future of Marketing

Keynote
  • David Shing, Shingy
  • David Shing

After this session, you’ll be able to:

  • Understand how behaviors have evolved and what you can take advantage of
  • Implement an offline to online strategy
  • Have the tools to make decisions on what you want to action on in your business
  • Consumer Behavior
  • Voice / AR / VR

2:00pm - 2:30pm

Advanced Targeting and Gamification Strategies

  • Ginger Shimp, SAP
  • Valerie Smith, SAP
  • Ginger Shimp
  • Valerie Smith

After this session, you’ll be able to:

  • Efficiently create snackable, socially shareable, digitally native mini assets to increase your marketing reach and customization
  • Dramatically increase your participation rate among prospects by strategically layering in elements of gamification
  • Effectively facilitate the handoff between marketing and sales
  • Customer Experience
  • Personalization

Put a GIF on it: The Secret to Making Audiences Smile

  • Lauren Teague, Convince & Convert
  • Lauren Teague

After this session, you’ll be able to:

  • Identify the best use cases for GIFs
  • Produce a creative brief for GIF design
  • Use GIPHY to publish and discover GIFs
  • Content Marketing
  • Customer Experience
  • GIFs

Creating Conversion Rate Optimization Experts Across Your Organization

  • Sarah Bond, Lucky Orange
  • Sarah Bond

After this session, you’ll be able to:

  • Understand the components needed to build a strong CRO program
  • Identify ten roles in your company that can become CRO experts
  • Incorporate CRO practices into your daily role
  • Lead Gen / Conversion / Retention

2:45pm - 3:15pm

How to Become a Thought Leader and Influencer on LinkedIn

  • Lindsey Boggs, Lucidworks
  • Lindsey Boggs

After this session you will be able to:

  • Establish a personal brand with specific keywords to gain followers and views which will help pave the way to be viewed as a thought leader on LinkedIn
  • Bolster your personal brand by learning what to post, what times to post, and who to engage on LinkedIn to go viral
  • Become a champion for your company’s professional brand and help marketing content go viral
  • Learn why “”6 degrees of separation”” is no more, and why connecting and engaging on LinkedIn is so important for your brand
  • LinkedIn
  • Social Media

How to Create B2B Content That Won’t Put Your Audience To Sleep

  • Paxton Gray, 97th Floor
  • Paxton Gray

After this session, you’ll be able to:

  • Beat your Goliath competitors using tactics they can’t deploy
  • Analyze your audience in more effective ways to increase content success
  • Apply tools, frameworks, and tips that you can take home and implement ASAP to improve your B2B content
  • B2B
  • Content Marketing

How Our Divided Brains Affect Social Engagement

  • Joe Federer, [An Internet Reference]
  • Joe Federer

After this session, you’ll be able to:

  • Understand how the left and right hemispheres of our brains evolved to perform distinctly different tasks, and apply these insights to improve your social media strategy
  • Apply best practices to generate mass fanaticism on social media and re-evaluate tactics that fail to drive basic engagement
  • Balance moments of surprise and novelty with brand consistency
  • Model optimal first impressions and maximize audience engagement
  • Social Media

3:30pm - 4:00pm

How to Turn Your Inner Critic from an Enemy to a Creative Ally

  • Cami Travis-Groves, Coach Cami
  • Cami Travis-Groves

After this session, you’ll be able to:

  • More easily identify your inner critic’s voice
  • Pinpoint and combat self-limiting stories coming from your inner critic
  • Use tools to tame that inner critic beast and make it your creative ally!

10 Brain Science Secrets to Make Your Content 10X More Effective

  • Tom Shapiro, Stratabeat, Inc.
  • Tom Shapiro

After this session, you’ll be able to:

  • Use powerful techniques to captivate your audience and make your content 22X more memorable
  • Drive more engagement and action from your audience
  • Calibrate your website to turn behavior into new conversions, leads, and revenue
  • Content Marketing

The Product Management Mindset for Success

  • Upasna Gautam, CNN
  • Upasna Gautam

After this session, you’ll be able to:

  • Understand and apply the principles of Product Management
  • Harness and embody the attributes of great Product Managers
  • Use your experience and skillset to become the Product Manager of your own domain
  • Customer Experience
  • Marketing Operations

4:00pm - 5:00pm

Closing Reception hosted by Brandzooka