After this session, you’ll be able to:

• Easily find engaging content for your social media calendar
• Reach more potential customers without spending as much of your budget
• Predict which posts may drive the most engagement before publishing them

After this session, you’ll be able to:

• Include platforms like Pinterest and YouTube in your SEO strategy and understand the benefits of doing so
• Develop and leverage content for YouTube and Pinterest via competitive keyword research and data optimization
• Know which free and paid tools to leverage for keyword research

After this session, you’ll be able to:

• Apply clear techniques on how to approach funny content as we leave a lockdown weary world
• Understand how to approach your own brand or product identity to properly assess the direction of your content
• Implement tactics to best address the positive and spin the negatives of your brand to create a funny voice

After this session, you’ll be able:

• Apply tactics to improve existing automated email campaigns
• Develop new automated email campaigns to build for your subscribers
• Determine what analytics/metrics to use for automated email campaigns

After this session, you’ll be able to:

• Adapt to algorithm changes faster than your competitors
• Arrange your website content in a hierarchy that increases relevance
• Avoid SEO practices that could hurt your site in the long run

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

After this session, you’ll be able to:

• Apply framework to help you reclaim organic engagement in today’s noisy, algorithm-driven ecosystem
• Develop industry-leading strategies for engaging customers as a “”marketing savage””
• Create content that converts without going for the sale right away
• Know how to use TikTok effectively to build community and brand awareness
• Implement best practices from notable organizations, including Wendy’s and others

After this session, you’ll be able to:
<ul>
<li>Develop a YouTube content strategy without the overwhelm</li>
<li>Create your first video with equipment you already have on hand</li>
<li>Measure success on the platform through data and analytics</li>
</ul>

After this session, you’ll be able to:

• Understand what your adjusted marketing budget should look like in 2022
• Evaluate content suggestions you can use for the new user’s journey
• Learn how your competitors are dealing with the crisis and what new best practices you can apply to your content efforts
• Reframe your thinking to engage better with consumers

After this session, you’ll be able to:

• Understand how to better use Instagram Stories to attract, retain, and convert your key audiences
• Learn best practices for elevating your use of Stories
• Determine how to measure the success of Stories content

After this session, you’ll be able to:

• Understand why ABM is critical to increasing your sales velocity and improve your efforts
• Use ABM to Run Pipeline Acceleration Programs
• Apply proven best practices to shorten sales cycles, based on real-world examples and data of pipeline acceleration campaigns

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

After this session, you’ll be able to:

• Turn your current content strategy into a scalable model
• Determine what you can automate or outsource without sacrificing quality or results
• Easily manage large content teams and high-volume initiatives

After this session, you’ll be able to:

• Re-evaluate your marketing measurement based on the death of third-party cookies
• Understand why first-party cookies are the future of marketing measurement, and how to deploy this strategy correctly
• Take immediate action to adapt your measurement strategy so you can get the insights necessary for proving ROI and optimizing marketing strategy

After this session, you’ll be able to:

• Understand what it really takes to run a successful CRO program (Time, resource, management, etc.)
• Find the right balance between strategy and tactics when running an experimentation program
• See an actual project management board running a CRO program

After this session, you’ll be able to:

• Refocus, reengage and recapitalize on your SMEs’ knowledge
• Use data and insights to drive your content strategy
• Build trust and relevancy in the rapidly changing news world

After this session, you’ll be able to:

• Discover the key cognitive biases and conversion triggers that affect your website visitors’ decision making
• Replicate examples from some of the most successful brands to master the key principles of website persuasion
• Upgrade your SEO game by optimizing for Google’s RankBrain, which uses AI and machine learning to better understand basic human instincts and behaviors
• Use content to position your brand as a trusted authority in your field to reduce friction

After this session, you’ll be able to:

• Decide what’s hot & not & what to keep an eye on
• Gain ideas to simplify while diversifying
• Implement workflows to become more efficient

After this session, you’ll be able to:

• Produce effective lead generation tactics across all channels that lead to a higher lift in leads and sales as well as a clearer customer experience
• Understand the real customer journey across all of the noise and touch points that customers see from ad to conversion point
• Realign internal teams and external agencies to change the way leads are generated and measured

After this session, you’ll be able to:

• Understand the recent changes by Google and how to be compliant with these new standards
• Create a targeted content strategy aimed at driving relevant organic traffic, as well as improve your authority and trust within Search Engines
• Improve your overall user experience and core vitals to thrive with the ongoing 2021 Page Experience Update

After this session, you’ll be able to:

• Build content at scale and centralize content for agility
• Develop an effective content strategy and an experience map
• Deliver experiences that connect through content

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

After this session, you’ll be able to:

• Adapt your search strategy for industry changes in 2022 and beyond
• Pinpoint the most profitable SEO strategies (and how to create high ROI campaigns yourself)
• Find the “quick wins” of proven SEO tactics to apply first and outshine the competition

After this session, you’ll be able to:

• Evaluate the different kind of video options available to you and figure out which formats are the right fit
• Correct what you are doing wrong with your existing videos
• Develop video content that ACTUALLY gets results

After this session, you’ll be able to:

• Identify what your consumers actually desire in a brand
• Find the common ground with your audience that leads to strong, trustworthy, and committed relationships
• Build essential elements for an emotionally engaging brand

After this session, you’ll be able to:

• Discover specific ways marketers can join in on the fun of the gaming future
• Apply examples & tips to take advantage of AR experiences before Apple Glass gets here
• Understand the marketing value of NFTs and what action steps to take in this space

After this session, you’ll be able to:

• Understand the additional signals involved with Local SEO
• Optimize both on-site and off-site signals to influence local search rankings
• Optimize Google My Business for better visibility and better first impressions with customers

After this session, you’ll be able to:

• Develop a plan in response to iOS 15 (kinda) ending marketers’ reliance on open rates
• Apply tactics to ensure your campaigns continue performing
• Consider different metrics to add to your email marketing dashboard

After this session, you’ll be able to:

• Understand how behaviors have evolved and what you can take advantage of
• Implement an offline to online strategy
• Have the tools to make decisions on what you want to action on in your business

After this session, you’ll be able to:

• Efficiently create snackable, socially shareable, digitally native mini assets to increase your marketing reach and customization
• Dramatically increase your participation rate among prospects by strategically layering in elements of gamification
• Effectively facilitate the handoff between marketing and sales

After this session, you’ll be able to:

• Identify the best use cases for GIFs
• Produce a creative brief for GIF design
• Use GIPHY to publish and discover GIFs

After this session, you’ll be able to:

• Understand the components needed to build a strong CRO program
• Identify ten roles in your company that can become CRO experts
• Incorporate CRO practices into your daily role

After this session you will be able to:

• Establish a personal brand with specific keywords to gain followers and views which will help pave the way to be viewed as a thought leader on LinkedIn
• Bolster your personal brand by learning what to post, what times to post, and who to engage on LinkedIn to go viral
• Become a champion for your company’s professional brand and help marketing content go viral
• Learn why “”6 degrees of separation”” is no more, and why connecting and engaging on LinkedIn is so important for your brand

After this session, you’ll be able to:

• Beat your Goliath competitors using tactics they can’t deploy
• Analyze your audience in more effective ways to increase content success
• Apply tools, frameworks, and tips that you can take home and implement ASAP to improve your B2B content

After this session, you’ll be able to:

• Understand how the left and right hemispheres of our brains evolved to perform distinctly different tasks, and apply these insights to improve your social media strategy
• Apply best practices to generate mass fanaticism on social media and re-evaluate tactics that fail to drive basic engagement
• Balance moments of surprise and novelty with brand consistency
• Model optimal first impressions and maximize audience engagement

After this session, you’ll be able to:

• More easily identify your inner critic’s voice
• Pinpoint and combat self-limiting stories coming from your inner critic
• Use tools to tame that inner critic beast and make it your creative ally!

After this session, you’ll be able to:

• Use powerful techniques to captivate your audience and make your content 22X more memorable
• Drive more engagement and action from your audience
• Calibrate your website to turn behavior into new conversions, leads, and revenue

After this session, you’ll be able to:

• Understand and apply the principles of Product Management
• Harness and embody the attributes of great Product Managers
• Use your experience and skillset to become the Product Manager of your own domain