Agenda | Digital Summit Dallas

Agenda

These great sessions have been confirmed so far, with more on the way. Keep checking back for updates!

Session Filters

Day 1 Wednesday, December 08

8:30am - 12:30pm

SEO in 2021: Win More Visibility in Customer Searches

Masterclass
  • Greg Gifford, SearchLab Digital
  • Greg Gifford

At the end of this Masterclass, you’ll be able to:

  • Understand how Google’s algorithm functions and which elements it uses for ranking
  • Identify technical issues that could be hurting visibility and user experience
  • Learn how to write content that customers love and Google rewards
  • Learn how to acquire links from other websites to help boost relevance
  • Learn how to gain more visibility in local searches
  • Learn how to optimize Google My Business
  • Learn how to use Google Analytics to track organic performance and site actions
  • Create a prioritized strategy for SEO in 2021
Included with Platinum Passes, upgrade required for Main Event Passes
  • SEO & Search

Advanced Email Marketing: Tactics to Build Robust Email Programs

Masterclass
  • Michael Barber, Brand Consultant and Marketing Strategist
  • Michael Barber

At the end of this Masterclass, you’ll be able to:

  • Explain why email still matters
  • Understand the difference between simple and robust email programs
  • Develop a roadmap for managing inactive subscribers
  • Leverage advanced design tactics for your templates
  • Make your emails more accessible
  • Better understand how the ISPs (internet service providers) score your campaigns
  • Move from “”batch and blast”” to segmented and personalized campaigns
  • Develop a robust email metrics dashboard
  • And, see what the future of email might look like
Included with Platinum Passes, upgrade required for Main Event Passes
  • B2B
  • B2C
  • Email Marketing

Unpacking the Decision Journey to Make Better Content

Masterclass
  • Lauren Teague, Convince & Convert
  • Lauren Teague

After this workshop, you’ll be able to:

  • Develop robust audience profiles for stakeholders
  • Build decision journey maps that identify audience motivations and ideal response
  • Analyze existing content efforts and identify gaps
  • Implement a system for creating relevant and impactful content
  • Plan for how to activate and build effective marketing campaigns
Included with Platinum Passes, upgrade required for Main Event Passes
  • Content Marketing

1:15pm - 2:15pm

$0 Marketing Ideas: How To Market To Millions Without Breaking The Bank

Keynote
  • Jon Youshaei, Formerly of Instagram & YouTube
  • Jon Youshaei

After this session, you’ll be able to:

  • Easily find engaging content for your social media calendar
  • Reach more potential customers without spending as much of your budget
  • Predict which posts may drive the most engagement before publishing them
  • Social Media

2:30pm - 3:00pm

SEO Tips for Pinterest and YouTube to Increase Site Traffic

  • Jerri Helms, HarperCollins Publishing
  • Jerri Helms

After this session, you’ll be able to:

  • Include platforms like Pinterest and YouTube in your SEO strategy and understand the benefits of doing so
  • Develop and leverage content for YouTube and Pinterest via competitive keyword research and data optimization
  • Know which free and paid tools to leverage for keyword research
  • SEO & Search
  • Social Media
  • Website

The Modern Marketer’s Guide to Gaming, AR & NFTs

  • Joe Cox, The Pop-Marketer
  • Joe Cox

After this session, you’ll be able to:

  • Discover specific ways marketers can join in on the fun of the gaming future
  • Apply examples & tips to take advantage of AR experiences before Apple Glass gets here
  • Understand the marketing value of NFTs and what action steps to take in this space
  • Voice / AR / VR

3 Key Steps to Make Your Marketing Department of One Work Smarter, Not Harder

  • Brittany Ward, Create Collabs
  • Brittany Ward

After this session, you’ll be able to:

  • Systemetize your Brand Calendar
  • Create More Content in Less Time
  • Use These Content Tools for Automation
  • Content Marketing
  • Marketing Operations

3:15pm - 3:45pm

How to Proactively Manage Your Online Reputation During Turbulent Times

  • Tony Wright, WrightIMC
  • Tony Wright

After this session, you’ll be able to:

  • Understand how to effectively monitor your online reputation
  • Know what to do if an online reputation issue comes up – who, what, and how you should respond
  • Get more positive reviews. You’ll learn how to get your best customers to give you reviews without breaking any of the review sites’ terms of service
  • Branding
  • Consumer Behavior
  • SEO & Search

The Art of Insta-Storytelling

  • Meredith Howard, Deloitte
  • Meredith Howard

After this session, you’ll be able to:

  • Understand how to better use Instagram Stories to attract, retain, and convert your key audiences
  • Learn best practices for elevating your use of Stories
  • Determine how to measure the success of Stories content
  • Instagram
  • Social Media

4:00pm - 4:30pm

The Product Management Mindset for Success

  • Upasna Gautam, CNN
  • Upasna Gautam

After this session, you’ll be able to:

  • Understand and apply the principles of Product Management
  • Harness and embody the attributes of great Product Managers
  • Use your experience and skillset to become the Product Manager of your own domain
  • Customer Experience
  • Marketing Operations

ABM and Sales Velocity: How to Use ABM for Pipeline Acceleration

Sponsored by Terminus
  • Auseh Britt, Terminus
  • Auseh Britt

After this session, you’ll be able to:

  • Understand why ABM is critical to increasing your sales velocity and improve your efforts
  • Use ABM to Run Pipeline Acceleration Programs
  • Apply proven best practices to shorten sales cycles, based on real-world examples and data of pipeline acceleration campaigns

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

  • Lead Gen / Conversion / Retention

Persistently Agile: Why the Key to High Performance Marketing Lies with People Not Projects

  • Andrea Fryrear, AgileSherpas
  • Andrea Fryrear

At the end of this session, you’ll be able to:

  • Avoid the common but deadly approach to pilots that can doom your Agile efforts before they start
  • Build persistent Agile teams that deliver the four key benefits of Agile
  • Map your journey from zero to Agile, starting with your first dedicated Agile effort and scaling as far as you need to go
  • Marketing Operations

4:45pm - 5:15pm

Marketing in a Post-Pandemic Society

  • Carlos Gil, Gil Media Co.
  • Carlos Gil

After this session, you’ll be able to:

  • Apply framework to help you reclaim organic engagement in today’s noisy, algorithm-driven ecosystem
  • Develop industry-leading strategies for engaging customers as a “”marketing savage””
  • Create content that converts without going for the sale right away
  • Know how to use TikTok effectively to build community and brand awareness
  • Implement best practices from notable organizations, including Wendy’s and others
  • B2B
  • Branding
  • Content Marketing
  • Customer Experience

How to Leverage Executives as Powerful Brand Advocates on Social Media

  • Casey Hall, Lumberjack Social
  • Casey Hall

After this session, you’ll be able to:

  • Secure social buy-in from executives for a social media activation
  • Develop a social media content strategy for your executives
  • Create a process for management or support of executive social media deployment
  • B2B
  • Social Media

5:15pm - 6:00pm

Opening Reception hosted by Terminus

Day 2 Thursday, December 09

8:30am - 9:00am

Modern Market Research: Tactics from the Trenches

  • Sarah Weise, Bixa
  • Sarah Weise

After this session, you’ll be able to:

  • Deeply understand your customer segments
  • Map your customer’s experience across their end-to-end journey
  • Identify the moments that matter most
  • Create raving, loyal customers who are addicted to your services
  • Consumer Behavior
  • Customer Experience
  • Data & Analytics

Creating Conversion Rate Optimization Experts Across Your Organization

  • Sarah Bond, Lucky Orange
  • Sarah Bond

After this session, you’ll be able to:

  • Understand the components needed to build a strong CRO program
  • Identify ten roles in your company that can become CRO experts
  • Incorporate CRO practices into your daily role
  • Lead Gen / Conversion / Retention

9:15am - 9:45am

Getting Access to Give Access: How to Connect with Emerging Market Customers

  • Mohamed Khalil, Mastercard
  • Mohamed Khalil

After this session, you’ll be able to:

  • Identify the needs of new audiences that may have limited data around them
  • Assess the fit of products for new markets
  • Define the appetite of new customers to find where your products or services intersect with their needs
  • Adapt to new market needs while staying true to your core brand
  • Consumer Behavior
  • Customer Experience
  • Data & Analytics
  • Lead Gen / Conversion / Retention

The Psychology of a Website: Mastering Cognitive Biases, Conversion Triggers and Modern SEO

  • Matthew Capala, Alphametic
  • Matthew Capala

After this session, you’ll be able to:

  • Discover the key cognitive biases and conversion triggers that affect your website visitors’ decision making
  • Replicate examples from some of the most successful brands to master the key principles of website persuasion
  • Upgrade your SEO game by optimizing for Google’s RankBrain, which uses AI and machine learning to better understand basic human instincts and behaviors
  • Use content to position your brand as a trusted authority in your field to reduce friction
  • Content Marketing
  • Data & Analytics
  • SEO & Search
  • Website

Ricky Bobby’s Guide to Showing up in Local Searches

  • Greg Gifford, SearchLab Digital
  • Greg Gifford

After this session, you’ll be able to:

  • Understand the additional signals involved with Local SEO
  • Optimize both on-site and off-site signals to influence local search rankings
  • Optimize Google My Business for better visibility and better first impressions with customers
  • SEO & Search

10:00am - 10:30am

Customer Generation: Delivering on the Promise that Demand Generation Forgot About

  • Garrett Mehrguth, Directive Consulting
  • Garrett Mehrguth

After this session, you’ll be able to:

  • Perfectly understand and compare channel level performance using the Customer Lifetime Value to Customer Acquisition (LTV:CAC) formula
  • Boldly identify and emotionally connect with your exact persona at your ideal accounts
  • Correctly leverage 1st party data for campaign success
  • Aggressively grow pipeline revenue via gift giving and psychology
  • Lead Gen / Conversion / Retention

Preparing Your SEO Strategy for 2022 and Beyond!

  • Taylor Kurtz, Crush the Rankings
  • Taylor Kurtz

After this session, you’ll be able to:

  • Understand the recent changes by Google and how to be compliant with these new standards
  • Create a targeted content strategy aimed at driving relevant organic traffic, as well as improve your authority and trust within Search Engines
  • Improve your overall user experience and core vitals to thrive with the ongoing 2021 Page Experience Update
  • Customer Acquisition
  • SEO & Search

How to Mitigate SEO Risks for Website Launches

  • Corey Morris, Voltage
  • Corey Morris

After this session, you’ll be able to:

  • Know the specific risks to avoid and steps to take to factor SEO into your website relaunch
  • Customize SEO steps and plan for your specific stakeholders and technology needs
  • Understand how SEO and other disciplines need to work together pre and post-site launch
  • SEO & Search
  • Website

10:30am - 11:00am

Networking Break

11:00am - 11:30am

The Power of Putting People First for Brands

  • Caitlin Rush, Twitter
  • Caitlin Rush

After this session, you’ll be able to:

  • Put people at the center of solving challenges for your brand
  • Address the root challenges of brand safety with a people-first approach
  • Implement three ways to put people-based solutions into motion for your business
  • Branding

Cutting through the Noise: 5 Tactics to Elevate Your Digital Strategy

  • Mike Epstein, Cinematic Music Group
  • Mike Epstein

After this session you’ll be able to:

  • Build a blueprint to your brand’s marketing strategy
  • Learn simple, effective tools to reward your most loyal customers
  • Implement out of the box, creative marketing strategies to reach your target audience
  • Branding

Full Funnel Fundamentals: Multi-Channel Advertising to Drive Conversions

  • Rachel Weber, Jackson Spalding
  • Rachel Weber

After this session, you’ll be able to:

  • Determine where you need to focus advertising efforts based on your brand’s customer lifecycle
  • Select the right KPI to align with each stage of the marketing funnel
  • Launch an integrated marketing campaign where multiple platforms/channels work together to accomplishing your brand goals
  • Consumer Behavior
  • Customer Experience
  • Lead Gen / Conversion / Retention

11:45am - 12:15pm

Marketing in The New Normal: 5 Ways to Readjust Your Content Marketing Plans for 2022

  • Juntae DeLane, DIGITAL DELANE
  • Juntae DeLane

After this session, you’ll be able to:

  • Understand what your adjusted marketing budget should look like in 2022
  • Evaluate content suggestions you can use for the new user’s journey
  • Learn how your competitors are dealing with the crisis and what new best practices you can apply to your content efforts
  • Reframe your thinking to engage better with consumers
  • Content Marketing
  • Marketing Operations

How Our Divided Brains Affect Social Engagement

  • Joe Federer, [An Internet Reference]
  • Joe Federer

After this session, you’ll be able to:

  • Understand how the left and right hemispheres of our brains evolved to perform distinctly different tasks, and apply these insights to improve your social media strategy
  • Apply best practices to generate mass fanaticism on social media and re-evaluate tactics that fail to drive basic engagement
  • Balance moments of surprise and novelty with brand consistency
  • Model optimal first impressions and maximize audience engagement
  • Social Media

12:30pm - 1:30pm

The Power of Sound and Silence: How to Create Audio Worth Listening To

Keynote
  • Jenny Hoffman, Spotify
  • Jenny Hoffman

After this session, you’ll be able to:

  • Implement best practices for audio creation
  • Incorporate audio as a core element of your marketing strategy
  • Use silence to fuel your creativity
  • Uncover the most impactful audience and cultural insights to develop creative ideas
  • Introduce brainstorming techniques to use with your team
  • Voice / AR / VR

1:45pm - 2:15pm

Advanced Targeting and Gamification Strategies

  • Ginger Shimp, SAP
  • Ginger Shimp

After this session, you’ll be able to:

  • Efficiently create snackable, socially shareable, digitally native mini assets to increase your marketing reach and customization
  • Dramatically increase your participation rate among prospects by strategically layering in elements of gamification
  • Effectively facilitate the handoff between marketing and sales
  • Customer Experience
  • Personalization

How to Become a Thought Leader and Influencer on LinkedIn

  • Lindsey Boggs, Lucidworks
  • Lindsey Boggs

After this session you will be able to:

  • Establish a personal brand with specific keywords to gain followers and views which will help pave the way to be viewed as a thought leader on LinkedIn
  • Bolster your personal brand by learning what to post, what times to post, and who to engage on LinkedIn to go viral
  • Become a champion for your company’s professional brand and help marketing content go viral
  • Learn why “”6 degrees of separation”” is no more, and why connecting and engaging on LinkedIn is so important for your brand
  • LinkedIn
  • Social Media

Put a GIF on it: The Secret to Making Audiences Smile

  • Lauren Teague, Convince & Convert
  • Lauren Teague

After this session, you’ll be able to:

  • Identify the best use cases for GIFs
  • Produce a creative brief for GIF design
  • Use GIPHY to publish and discover GIFs
  • Content Marketing
  • Customer Experience
  • GIFs

2:30pm - 3:00pm

Stop the Scroll: How to Create Engaging Social Video

  • Desiree Martinez, All-In-One Social Media
  • Desiree Martinez

After this session, you’ll be able to:

  • Evaluate the different kind of video options available to you and figure out which formats are the right fit
  • Correct what you are doing wrong with your existing videos
  • Develop video content that ACTUALLY gets results
  • Social Media

10 Brain Science Secrets to Make Your Content 10X More Effective

  • Tom Shapiro, Stratabeat
  • Tom Shapiro

After this session, you’ll be able to:

  • Use powerful techniques to captivate your audience and make your content 22X more memorable
  • Drive more engagement and action from your audience
  • Calibrate your website to turn behavior into new conversions, leads, and revenue
  • Content Marketing

3:15pm - 3:45pm

How to Create B2B Content That Won’t Put Your Audience To Sleep

  • Paxton Gray, 97th Floor
  • Paxton Gray

After this session, you’ll be able to:

  • Beat your Goliath competitors using tactics they can’t deploy
  • Analyze your audience in more effective ways to increase content success
  • Apply tools, frameworks, and tips that you can take home and implement ASAP to improve your B2B content
  • B2B
  • Content Marketing

The Declaration of SEO: 6 Fundamental SEO Truths to Live By and Apply to Your Own Efforts

Sponsored by Bruce Clay
  • Mike Weiner, Bruce Clay, Inc.
  • Mike Weiner

After this session, you’ll be able to:

  • Adapt to algorithm changes faster than your competitors
  • Arrange your website content in a hierarchy that increases relevance
  • Avoid SEO practices that could hurt your site in the long run
  • SEO & Search

4:00pm - 4:30pm

How Your Company Can Understand and Leverage the Business of SEO to Generate Revenue

  • Mike Krau, Markitors
  • Mike Krau

After this session, you’ll be able to:

  • Understand how to assess SEO opportunities for your business with data-driven strategies and solutions
  • Define and defend SEO KPIs to both internal and external stakeholders as they relate to revenue
  • Free yourself from analysis paralysis and empower yourself and your team to take more ROI-based action
  • SEO & Search

Must-Have Automated Email Campaigns for Every Organization

  • Michael Barber, Brand Consultant and Marketing Strategist
  • Michael Barber

After this session, you’ll be able:

  • Apply tactics to improve existing automated email campaigns
  • Develop new automated email campaigns to build for your subscribers
  • Determine what analytics/metrics to use for automated email campaigns
  • Email Marketing

Top Three Google Analytics Mistakes You’re Probably Making – and How to Fix Them

  • Janet Driscoll Miller, Marketing Mojo
  • Janet Driscoll Miller

After this session, you’ll be able to:

  • Identify the three most common Google Analytics mistakes marketers make and learn how to avoid them
  • Take clear steps to fix your Google Analytics errors to ensure your analytics tracking is accurate
  • Improve the accuracy of your metrics for more sound strategic planning and measurement
  • Data & Analytics

4:30pm - 5:00pm

Closing Reception