In his book WHEN, bestselling author Daniel Pink shows how timing isn’t an art—it’s a science. Drawing on a rich trove of research from psychology, biology, and economics, Pink reveals how best to live, work, and thrive. He will reveal how to use the hidden patterns of the day to build the ideal schedule, how to turn a stumbling beginning into a fresh start, how to utilize endings to succeed, as well as more fascinating secrets of perfect timing.

• Understand what changed over the past year and how to adapt your selling strategy for it TODAY
• Navigate the changes on Facebook Ads and go from media buyer to masterful marketer
• Use smart scaling tactics to cast a wider net without emptying your wallet

• Build a process & method for more successful data visualization designs
• Become more aware of the process of critical thinking & visual analysis
• Understand how layering in relevant contextual data helps your audience
• Create a new understanding of interpreting data and incorporating your most valuable data sets into your content strategy

• Understand which factors are the most important today to ranking locally
• Optimize Google My Business for better ranking in the Maps
• Find insights within your niche which can be instantly applied to your site
• Replicate examples of quick wins for Local SEO

• Prepare and utilize the five key documentation resources at the core of the most venerated analytics practices
• Produce eye-opening reports designed specifically for your client audience(s)
• Roll out a systematic process for mining data and unearthing juicy insights
• Understand what to look for when hiring your next agency analyst

• Use customer feedback to drive rapid product growth
• Model growth and focus on the levers with the biggest impact
• Ensure new customers have a fantastic first time experience
• Use data to get users to the “aha moment”

• Plan and optimize an omni-channel campaign across all channels including TV (Advanced, Addressable, Connected, Linear, Programmatic, VOD, TV Everywhere, etc.) digital, email, voice, social, podcasts, influencers, and more
• Leverage data-driven decisions to look at attribution and measurement
• Optimize across channels for the best results of your spend and that of the customer

• Learn best practices on how to have effective and outcome driven customer conversations today
• Beat your competitors’ mobile messaging strategy with SMS, MMS & RCS
• Get access to an SMS Starter Kit with best practices

• Manage and exceed expectations with stakeholders by clearly defining campaign KPI’s based on existing and enhanced data
• Understand what differentiates your customers at the demographic, psychographic, and econogrpahic levels to select the best audience and generate higher value prospects
• Create and deliver post-campaign analytics reports that provide clear and actionable goals for future and ongoing campaigns

• Increase your and your team’s effectiveness in managing workload
• Improve your decision making in ambiguous situations
• Generate ideas for better creative

• Execute an effective customer experience discovery
• Employ data to identify cross-channel opportunities
• Expand your digital blueprint to evolve towards 1:1 customer journeys
• Apply advanced learnings from to grow engagement and ROI

• Tap into new storytelling features on Snapchat and Instagram Stories
• Create an employee advocacy strategy to boost organic social media reach
• Leverage social listening effectively to find and engage potential customers
• Build relatable, real-time moments like an A-list celebrity for your brand
• List the types of content given preferential treatment by Facebook and Instagram

• Measure your email program in new ways that provide both diagnostic insights and that better measure business impact
• Understand how to leverage web, struggle and journey analytics to improve email results
• Leverage value-add content and other channels to increase engagement across generations

• Understand how dignity and morality have become central to business growth
• Replicate exceptional examples of empathy in action
• Identify common tactics and tricks that are past their prime and ready for retirement

• Analyze your content for the “red lights” that lead to “NO”
• Identify the five key concepts every piece of content needs to get a “YES” (and know how to find them in your own)
• Organize your content so it feels like story, even if it isn’t one (and keeps your audience hanging on every word)

• Understand how Google Data Studio can be used for SEO and digital analytics data visualization
• Easily share digital marketing performance dashboards across your organization
• See how Data Studio can be used to increase utilization of digital analytics reports
• Create more data-driven and successful digital marketing campaigns through more accessible reporting

Get your networking on. The opening reception is a great opportunity to make new industry connections and reconnect with old friends too. Hoist a beverage or two while you reflect on today’s awesome content. Mingle with onsite exhibitors, speakers, and fellow attendees to talk shop about your biggest marketing challenges, while having some fun in the process.

After a full and fabulous day of learning (and our opening reception), keep the fun going and head over to the official Opening Day Afterparty. Hoist a beverage or two with your fellow attendees and wind down a little before getting ready for Day 2 of Digital Summit!

The Green Gator at the Toyota Music Factory

340 West Las Colinas Boulevard STE 100, Irving, TX 75039
Registration Badge Required

• Understand what today’s AI expectations mean for your company
• Learn what you should be thinking about today to meet evolving consumer behavior
• Implement engagement strategies that connect with customers in a voice-first world

• Define what’s needed before starting the process of designing
• Avoid the landmines of mixing metaphors
• Understand how to load tokens into your pipeline

• List reasons why you should migrate (there are plenty)
• Take advantage of opportunities to make your new website SEO friendly
• Use best practices presented to prepare for your migration
• Find out what to expect during migration day
• Know what you need to monitor in post-migration

• Better understand how human based marketing makes it easy to scale the same message to various audiences
• Identify opportunities to synthesize and scale the same content to different audiences
• Develop a plan on how to leverage historically B2B social media channels for B2C marketing and vice versa

• Apply skills to communicate more organically with customers.
• Build the foundation for viral moments
• Learn what you really have to risk for viral success

• Correctly identify your team’s current needs and objectives using the 4 Levels of Marketing Analytics Performance
• Understand the essential roles needed in a healthy analytics practice
• Determine how to choose the right tools for data management and dashboards
• Discover what you need to do to advance to the next level of performance

• Leverage new technologies to drive revenue growth
• Understand how technology is changing the relationship between brands and agencies
• Scale your business and profits, without having to increase headcount

• Learn how to define your “editorial authority”, giving your brand’s social content laser focus
• Supercharge your social media by implementing key principles from popular culture
• Apply Pop-Marketing secrets from Red Bull & Adidas that will change your game

• Use free, widely available search tools to mine consumer intents and behaviors.
• Build a long-term search marketing strategy by using the data from these search tools
• Analyze the data mined from these search tools to build a consumer journey that demonstrates need states and behaviors at each phase

• Discover, obtain, and deploy authentic user generated content
• List the practicalities, legalities, and best practices of incorporating UGC into your marketing
• Understand what type of UGC drives action throughout the entire funnel

• Use specific techniques to begin the brainstorming process
• Determine how to approach your own brand or product’s identity in order to properly assess the direction of your content
• Address the positive and negatives of your content in order to drive towards being funnier

• Understand how digital and television have converged
• Gain insights into how video consumption has changed
• Reach consumers using data-driven marketing
• Create a blueprint for a successful multi-platform campaign strategy

• Understand the additional signals involved with Local SEO
• Optimize both on-site and off-site signals to influence local search rankings
• Optimize Google My Business for better visibility and better first impressions with customer

• Understand time and finances saved when it comes to protecting the brand
• Identify off brand placements and audit of content
• Prevent your ads from being susceptible to brand safety issues

• Implement new strategies to find out what your customers are asking for
• Take advantage of new info and tools to create content that your customers really want
• Use templates and software recommendations to better understand your audience and how to engage them

• Utilize insights to engineer predictive intent for paid media
• Learn to harness holistic conversion data to make informed decisions
• Become versed in getting actionable data to drive conversions from display instead of traditional spray & pray
• See how to employ cross-channel optimization tactics across any ad platform

• Use marketing analytics to understand which behaviors indicate a prospect is really into you
• Create a basic lead nurture workflow using behavior and demographic data
• Understand key elements of a good lead nurture program to keep prospects engaged

• Articulate how agile marketing applies to web teams
• Advance your web team’s performance through an agile marketing approach
• Leverage WebOps tools to advance agility

• Identify individuals and groups that can drive influence for your organization
• Execute an influencer campaign that won’t break the bank
• Learn how to measure program success

• Develop personas that leverage demographic, behavioral and emotional factors that shape the way you reach your key audiences
• Map audience journeys across stages and channels
• Align content to the journey in a way that simplifies and accelerates the customer’s purchase decision

• Understand the factors that fit into a modern digital marketing plan
• Create a map of where your programs fit, and which programs need to start or grow
• Begin the creation of your own internal knowledge graph to help content planning, creation and execution
• Understand what it means to shift your focus from Links to Answers, and what this looks like in real life

• Apply insights-led creative to captivate and inspire consumers and drive demand
• Understand the opportunities that smart data, reporting and insights provide throughout all phases of a marketing campaign
• Implement best practices derived from custom research and case studies to help develop a marketing strategy that delivers a personalized consumer experience, built on smart data and creativity

• Ensure your website and campaigns are set up for proper attribution/measurement
• Identify and prove the value of top of funnel campaigns that feed low funnel conversions
• Master the various attribution models and implement the best one for your business
• Understand and communicate full-funnel attribution to management
• Optimize your budgets accordingly and justify your budget increase for next year

• Execute on six tactics that have been statistically proven to increase qualified lead volume
• Avoid four widely implemented tactics that simply do not work
• Analyze your current marketing efforts with a list of questions that will spark your journey towards repeatable and scalable growth

• Build a digital identity that is unique to YOUR brand.
• Understand how current brands are using trends to “feel” authentic
• Use Digital Storytelling to do consistent cross-platform world building
• Make “boring” brands more engaging

• Make impactful optimizations to your social campaigns base on the social Consumer Journey
• Understand the Facebook Ad Delivery system and sell your clients more services
• Use specific, actionable insights backed by trends and big social data to boost FB performance

• Know when to shoot video using your phone or on the cheap
• Understand when it makes sense to outsource editing, production, filming
• Implement tricks to getting the most bang for your buck when you hire the pros
• Use live video effectively for business on LinkedIn, Facebook and more

• Send more actionable emails
• Easily segment for every stage of the customer lifecycle
• Simplify your processes and improve reporting
• Prove your value with better results

• Measure your website against the known standards set by Google and other search engines
• Identify immediate areas of improvement based on Google’s Algorithm, as well as competitor analysis
• Create a winning SEO strategy that will allow you to breathe easier when an Algorithm Update is on the way

• Understand why you should create a unique Story strategy and how to do just that
• Explore tools, formats, and Story engagement opportunities you should know
• Employ strategies to drive conversions and generate leads right from Stories
• Strategically plan your Instagram marketing editorial calendar

• Define the audience and goals of your content and campaigns
• Measure the value of the audience against your defined goals
• Detail what needs to be true and when for the content strategy to be successful

• Identify auxiliary conversations surrounding the topics you want your target audience to search for.
• Create and execute a content strategy that uses a stakeholder’s original request as a catalyst to create a stronger SEO funnel
• Communicate with stakeholders in a way that encourages buy-in and support

• Create a more effective strategy to better attack your workload
• Unify processes to get everyone on the same page
• Reclaim more time for the job you were actually hired to do

• Understand how your team can use Agile Marketing
• Walk through a series of progressive content types and a timeline of change based on trends to understand the landscape of digital marketing
• Formulate a set of tools to help your team adapt to the changes in digital marketing

• Construct a purposeful marketing objective and campaign that leads to the conversions you desire
• Create an appealing brand presence that attracts quality leads
• Cut through the noise of data-driven marketing trends and get right to the center of understanding the key metrics to measure for optimal ROI

• Identify the top influencers in your industry, and what makes them relevant
• Understand how influencer marketing works, and the processes or work streams that support it
• Know how much it costs and what to expect for your ROI

• Understand how Google is using AI for facial recognition, speech semantics and other signals that exist outside of typical device interactions
• Identify the Google devices and technologies (either invented or acquired) that will impact SEO and Google Ad strategy in the near term
• Implement the 4 steps you should immediately take to prepare for these dramatic shifts

• Use cultural tension to inspire your brand’s story
• Leverage the status quo and use it to your advantage
• Be the authentic solution, amidst a sea of BS

• Create alignment with sales and marketing to execute on personalized ABM touches
• Draft example templates for chat and SDR’s
• Introduce cheaper technology that can allow your team to scale

• Understand how GDPR affects your organization and your marketing programs
• Debunk the myths surrounding GDPR and marketers in the US
• Audit your current email, messenger and remarketing lists for GDPR compliance
• Evaluate your current list building practices for common pitfalls and make appropriate changes

Before you say adieu…join us for a last hurrah. Have a final toast to your new chums, and cheer each other on as you go out to use your new marketing powers and ideas for good. Sadly, Digital Summit Dallas is over for this year, but applying all your new digital marketing knowledge and insight is only just beginning!