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Pre-event Monday, December 02

10:00 am - 4:00 pm

Building Blocks for Content That Rocks

Masterclass
  • Tamsen Webster, The Red Thread
  • Tamsen Webster

We’ll cover topics including:

  • SITUATION – How to define your primary audience and its mindset: what they want, value, and struggle with
  • SUBSTANCE – How to define the big idea of the content; how to identify your content’s Red Thread® (the differentiating core message); how to determine the five key elements that serve as the minimum viable case for your idea
  • STRUCTURE – How to build a draft storyline for your content; how to anticipate and overcome objections; how to use structure to keep your audience interested and engaged
  • SUPPORT – How to make your content come alive; where and how should you use data, concepts, stories, and exercises
  • “STRETCHING” – How to adapt your core message for additional audiences and for various stages of the consumer journey; how to create a “message matrix” to brainstorm consistent, but compelling, content ideas
  • STYLE – How can you make this process, and your content, truly fit you? How can you make the most of your own individual style to engage and empower the audience?

After this workshop, you’ll be able to:

  • Clearly define the goals and objectives for every piece of content you create and implement a process to achieve them
  • Identify the five key concepts that create a Red Thread® (your content’s core message) and how to use them to title, structure, summarize, and write your content
  • Develop outlines for content anywhere from 100 to 10,000+ words
  • Explore and adopt the four Message Mindsets to add variety and interest to your content
  • Create a “swipe file” for endless inspiration
  • Apply a Message Matrix to help you adjust your message across audiences and applications, as well as to match the consumer journey

This session is for marketers and content creators:

  • Responsible for the day-to-day communication of company messages that convert current and potential clients and customers
  • Fluent in the company’s overall brand, vision, values, and mission
  • Well-versed in the goals, challenges, and behaviors of current and ideal customers and clients
Included with Platinum Passes, upgrade required for Conference, Plus, & Premium Passes

How to Hack Facebook’s New Algorithm Changes

Masterclass
  • Carlos Gil, Gil Media Co.
  • Carlos Gil
  • Create ‘your’ customer journey and gain the ROI benefits of mapping that journey
  • Understand why it’s vital to create content that resonates with your audience at different stages of the customer journey
  • Strategize, ideate and create user-focused content infused with SEO best practices that beat the competition in search and beyond
  • Know where, when and how to promote your content in a way that encourages engagement and moves your prospects through the customer journey
  • Build an audience that you own, not rent, and the prove the value it creates for your organization
  • Evaluate your return on investment (ROI) for your digital marketing efforts
Included with Platinum Passes, upgrade required for Conference, Plus, & Premium Passes

Advanced Digital Analytics Strategies and Tactics

Masterclass
  • Chris Sietsema, Teach to Fish Digital
  • Chris Sietsema

At the end of this masterclass, you’ll be able to:

  • Create new Google Analytics (GA) Accounts, Properties and Views and/or audit an existing account.
  • Configure conversion goals, filters, account integrations, advanced segments and cross-domain tracking within GA.
  • Prepare an accurate, reliable and repeatable process for campaign tracking code creation and stewardship.
  • Demonstrate a working knowledge of Google Tag Manager.
  • Develop meaningful and actionable reports for a variety of audiences from senior leadership to content marketers and media tacticians.
  • Use Google Data Studio to automate your reporting process.
  • Compare and contrast different attribution models.
  • Utilize analytics documentation and other tools to improve measurement efficiency and advance your analytics program.
Included with Platinum Passes, upgrade required for Conference, Plus, & Premium Passes

Day 1 Tuesday, December 03

8:30 am - 12:30 pm

Move Prospects Through the Customer Journey With a Solid Content and Digital Marketing Strategy

AM Workshop
  • Samantha Kermode, Investis Digital
  • Samantha Kermode
  • Create ‘your’ customer journey and gain the ROI benefits of mapping that journey
  • Understand why it’s vital to create content that resonates with your audience at different stages of the customer journey
  • Strategize, ideate and create user-focused content infused with SEO best practices that beat the competition in search and beyond
  • Know where, when and how to promote your content in a way that encourages engagement and moves your prospects through the customer journey
  • Build an audience that you own, not rent, and the prove the value it creates for your organization
  • Evaluate your return on investment (ROI) for your digital marketing efforts
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Content Marketing
  • Strategy

Become an SEO Rock Star: Actionable Strategies, Tactics & Tools

AM Workshop
  • Hannah McNaughton, Metric Marketing
  • Hannah McNaughton
  • Troubleshoot and fix common technical errors that hurt rankings and traffic
  • Prepare for site migrations (including https) and re-designs
  • Analyze your audience for SEO purposes
  • Map keywords to the buyer’s journey
  • Find and pursue additional SERP opportunities, such as featured snippets, image and video results
  • Audit your existing content to find hidden gems and problem areas
  • Reverse engineer the top-ranking pages to better compete in SERPs
  • Structure your website to create themes
  • Develop a content strategy based upon topical density that drives traffic
  • Increase online publicity and brand awareness through SEO techniques
  • Create an SEO strategy that can be implemented in prioritized steps
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • SEO & Search

Forget Everything You Know About Email Marketing

AM Workshop
  • Jen Capstraw, Iterable
  • Jen Capstraw
  • List the components of a complete email program
  • Determine email best practices worth busting
  • Implement The Goldilocks Zone: A practical path to personalization
  • Break free of batch ‘n blast
  • Know when to just say no to A/B testing
  • Name the essential components of preference centers that work
  • Use the feng shui approach to email design
  • Understand the future of email
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • Email Marketing
  • Measurement
  • Strategy
  • UX & Design

Beyond Personas and the Customer Journey: The Next Step for CX Succes

AM Workshop
  • Michael Salamon, Lousy
  • Michael Salamon
  • Use existing strategy, customer research, and journey mapping to inform upcoming activities
  • Effectively break down the complexity of each phase in the journey, allowing for a hyper-focus on specific touchpoints
  • Integrate existing analytics and identify areas for investigation
  • Reduce the overall “churn” associated with marketing campaign execution
  • Accurately share the resulting thinking across the organization
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • Analytics
  • UX & Design

1:15 pm - 2:25 pm

The Scientific Secrets of Perfect Timing

Keynote
  • Dan Pink, Best Selling Author
  • Dan Pink

In his book WHEN, bestselling author Daniel Pink shows how timing isn’t an art—it’s a science. Drawing on a rich trove of research from psychology, biology, and economics, Pink reveals how best to live, work, and thrive. He will reveal how to use the hidden patterns of the day to build the ideal schedule, how to turn a stumbling beginning into a fresh start, how to utilize endings to succeed, as well as more fascinating secrets of perfect timing.

2:45 pm - 3:15 pm

“Meh” to “Marvelous”: How to Market on Facebook Ads in the Era of Killer Competition

  • Understand what changed over the past year and how to adapt your selling strategy for it TODA
  • Navigate the changes on Facebook Ads and go from media buyer to masterful markete
  • Use smart scaling tactics to cast a wider net without emptying your wallet
  • B2B
  • B2C
  • Conversion
  • Paid Advertising
  • Social Media

Design Tips for Better Data Storytelling

  • Tim Degner, Nike
  • Tim Degner
  • Build a process & method for more successful data visualization designs
  • Become more aware of the process of critical thinking & visual analysis
  • Understand how layering in relevant contextual data helps your audience
  • Create a new understanding of interpreting data and incorporating your most valuable data sets into your content strategy
  • B2C
  • Conversion
  • Data

Local Search Optimization: Tips for the Biggest Impact

  • Shelly Fagin, SEMrush
  • Shelly Fagin
  • Understand which factors are the most important today to ranking locally
  • Optimize Google My Business for better ranking in the Maps
  • Find insights within your niche which can be instantly applied to your site
  • Replicate examples of quick wins for Local SEO
  • B2B
  • B2C
  • SEO & Search

Analytics for Agencies: Processes to Become the Purveyors of Truth

  • Chris Sietsema, Teach to Fish Digital
  • Chris Sietsema
  • Prepare and utilize the five key documentation resources at the core of the most venerated analytics practices
  • Produce eye-opening reports designed specifically for your client audience(s)
  • Roll out a systematic process for mining data and unearthing juicy insights
  • Understand what to look for when hiring your next agency analyst
  • B2B
  • B2C
  • Data
  • Measurement

More Than Acquisition: Why Marketers Need to Own the Entire Customer Journey

  • Sean Johnson, Digital Intent
  • Sean Johnson
  • Use customer feedback to drive rapid product growth
  • Model growth and focus on the levers with the biggest impact
  • Ensure new customers have a fantastic first time experience
  • Use data to get users to the “aha moment”
  • B2B
  • B2C
  • Conversion
  • Data
  • Strategy

3:30 pm - 4:00 pm

Getting the Green Light: How to Build Content That People Say YES To

  • Tamsen Webster, The Red Thread
  • Tamsen Webster
  • Analyze your content for the “red lights” that lead to “NO”
  • Identify the five key concepts every piece of content needs to get a “YES” (and know how to find them in your own)
  • Organize your content so it feels like story, even if it isn’t one (and keeps your audience hanging on every word)
  • B2B
  • Content Marketing
  • Conversion

Mobile Messaging: Engaging Conversations with SMS

  • Eric Letsche, Upland Software
  • Eric Letsche
  • Learn best practices on how to have effective and outcome driven customer conversations today
  • Beat your competitors’ mobile messaging strategy with SMS, MMS & RCS
  • Get access to an SMS Starter Kit with best practices
  • B2B
  • B2C
  • Emerging
  • Mobile Marketing

Using Data to Drive Superior Digital Marketing Returns

  • Will Bailey, USADATA
  • Will Bailey
  • Manage and exceed expectations with stakeholders by clearly defining campaign KPI’s based on existing and enhanced data
  • Understand what differentiates your customers at the demographic, psychographic, and econogrpahic levels to select the best audience and generate higher value prospects
  • Create and deliver post-campaign analytics reports that provide clear and actionable goals for future and ongoing campaigns
  • B2B
  • B2C
  • Conversion
  • Data
  • Strategy

Learning from Legends: How Legends from Different Fields Can Help You Be a Better Digital Marketer

  • Jim DeLash, GlaxoSmithKline
  • Jim DeLash
  • Increase your and your team’s effectiveness in managing workload
  • Improve your decision making in ambiguous situations
  • Generate ideas for better creative
  • B2B
  • B2C
  • Strategy

Evolving to a Holistic Approach to Grow Engagement and Conversions

  • Samantha Iodice, Brierley + Partners
  • Samantha Iodice
  • Execute an effective customer experience discovery
  • Employ data to identify cross-channel opportunities
  • Expand your digital blueprint to evolve towards 1:1 customer journeys
  • Apply advanced learnings from to grow engagement and ROI
  • B2B
  • B2C
  • Data
  • Strategy

4:15 pm - 4:45 pm

What Marketers Can Learn About Social Media from DJ Khaled and Drake

  • Carlos Gil, Gil Media Co.
  • Carlos Gil
  • Tap into new storytelling features on Snapchat and Instagram Stories
  • Create an employee advocacy strategy to boost organic social media reach
  • Leverage social listening effectively to find and engage potential customers
  • Build relatable, real-time moments like an A-list celebrity for your brand
  • List the types of content given preferential treatment by Facebook and Instagram
  • B2B
  • B2C
  • Branding
  • Content Marketing
  • Conversion
  • Social Media

Key Trends Shaping Marketing in 2020 and Beyond

  • Loren McDonald, Acoustic
  • Loren McDonald
  • Understand marketing’s hottest new role: Director of Marketing Data
  • Learn how AI will enhance – not eliminate – your marketing role
  • Understand how legislation like GDPR and CCPA will benefit marketing and help build customer trust
  • Use analytics to drive improvements in customer experience and marketing ROI
  • Understand why improving the customer experience and focusing on retention are becoming a top focus of marketers
  • Strategy

Humanization Is the New Personalization: Driving Growth With Good

  • Jen Capstraw, Iterable
  • Jen Capstraw
  • Understand how dignity and morality have become central to business growth
  • Replicate exceptional examples of empathy in action
  • Identify common tactics and tricks that are past their prime and ready for retirement
  • B2B
  • B2C
  • Branding
  • Data
  • Strategy

Business Messaging: Meet Consumers Where They Are

  • Rob Lawson, Google
  • Rob Lawson
  • Understand how RCS Business Messaging will change SMS
  • Increase customer engagement and personalization with RBM
  • Reach mobile customers more effectively
  • Prepare your brand for the future of messaging
  • B2B
  • B2C
  • Branding
  • Measurement
  • Mobile Marketing

Democratizing Digital Analytics with Google Data Studio

  • Jimmy Smith
  • Jimmy Smith
  • Understand how Google Data Studio can be used for SEO and digital analytics data visualization
  • Easily share digital marketing performance dashboards across your organization
  • See how Data Studio can be used to increase utilization of digital analytics reports
  • Create more data-driven and successful digital marketing campaigns through more accessible reporting
  • Analytics
  • B2B
  • B2C
  • Data
  • Measurement

5:00 pm - 5:45 pm

Brave, Not Perfect: A Conversation with Reshma Saujani, Founder of Girls Who Code

Keynote
  • Reshma Saujani, Girls Who Code
  • Reshma Saujani

5:45 pm - 6:45 pm

Opening Reception

Get your networking on. The opening reception is a great opportunity to make new industry connections and reconnect with old friends too. Hoist a beverage or two while you reflect on today’s awesome content. Mingle with onsite exhibitors, speakers, and fellow attendees to talk shop about your biggest marketing challenges, while having some fun in the process.

Day 2 Wednesday, December 04

8:30 am - 9:00 am

How to Talk to Your Customers in a Voice First World

  • Dave Isbitski, Chief Evangelist, Amazon
  • Dave Isbitski
  • Understand what today’s AI expectations mean for your company
  • Learn what you should be thinking about today to meet evolving consumer behavior
  • Implement engagement strategies that connect with customers in a voice-first world
  • B2B
  • B2C
  • Emerging

Design Systems. Tactical Creative Action.

  • Matthew Scheuerman, Fannie Mae
  • Matthew Scheuerman
  • Define what’s needed before starting the process of designing
  • Avoid the landmines of mixing metaphors
  • Understand how to load tokens into your pipeline
  • B2B
  • B2C
  • UX & Design

How Keeping it Human-to-Human (H2H) Kills the B2B and B2C Content Conundrum

  • Harriet Ayoade, JPMorgan Chase
  • Harriet Ayoade
  • Better understand how human based marketing makes it easy to scale the same message to various audiences
  • Identify opportunities to synthesize and scale the same content to different audiences
  • Develop a plan on how to leverage historically B2B social media channels for B2C marketing and vice versa
  • B2B
  • B2C
  • Content Marketing
  • Social Media

Website Migration: What to Do Pre, During and Post

  • Samantha Kermode, Investis Digital
  • Samantha Kermode
  • List reasons why you should migrate (there are plenty)
  • Take advantage of opportunities to make your new website SEO friendly
  • Use best practices presented to prepare for your migration
  • Find out what to expect during migration day
  • Know what you need to monitor in post-migration
  • B2B
  • B2C
  • SEO & Search
  • Strategy
  • UX & Design

9:15 am - 9:45 am

Seven Psychological Triggers Every Marketer Should Master

  • Daniel Codella, Wrike
  • Daniel Codella
  • Effectively wield seven of the most powerful psychological triggers to influence your audiences
  • Identify specific ways to improve your messaging to be more effective and impactful
  • Quickly build trust with existing and potential customers
  • B2B
  • B2C
  • Branding
  • Content Marketing
  • Strategy

Why Marketing Analytics Fails (and How to Do It Right)

  • Matt Hertig, Alight Analytics
  • Matt Hertig
  • Correctly identify your team’s current needs and objectives using the 4 Levels of Marketing Analytics Performance
  • Understand the essential roles needed in a healthy analytics practice
  • Determine how to choose the right tools for data management and dashboards
  • Discover what you need to do to advance to the next level of performance
  • B2B
  • B2C
  • Data
  • Measurement
  • Strategy

The Great Equalizer: How Digital Experiences are Leveling the Playing Field for Brands & Agencies

  • Monica Cravotta, WP Engine
  • Monica Cravotta
  • Leverage new technologies to drive revenue growth
  • Understand how technology is changing the relationship between brands and agencies
  • Scale your business and profits, without having to increase headcount
  • B2B
  • B2C
  • Conversion
  • Customer Experience
  • Data
  • Strategy

How You Can Save Up To 50% on Your Digital Media Budgets

  • Senthil Govindan, Datawrkz
  • Senthil Govindan
  • Understand the digital media value chain
  • Use a framework for deciding whether to outsource media buying or keep it in house
  • Determine if media buying will be done in a transparent fashion
  • Evaluate media buying firms, especially with respect to pricing structure
  • Understand when to use Search, Social, and Programmatic channels
  • B2B
  • B2C
  • Conversion
  • Data
  • Paid Advertising

Search Science and the Consumer Journey

  • Tony Verre, The Integer Group
  • Tony Verre
  • Use free, widely available search tools to mine consumer intents and behaviors.
  • Build a long-term search marketing strategy by using the data from these search tools
  • Analyze the data mined from these search tools to build a consumer journey that demonstrates need states and behaviors at each phase
  • B2B
  • B2C
  • Conversion
  • Data
  • SEO & Search

10:00 am - 10:30 am

User Generated Content: Turn Your Customers into Content Engines

  • S. David Ramirez, TINT
  • S. David Ramirez
  • Discover, obtain, and deploy authentic user generated content
  • List the practicalities, legalities, and best practices of incorporating UGC into your marketing
  • Understand what type of UGC drives action throughout the entire funnel
  • B2B
  • B2C
  • Content Marketing
  • Conversion

Fyre Festival: 10 Marketing Lessons Your Business Can Leverage

  • Brian Fanzo, iSocialFanz
  • Brian Fanzo
  • Move beyond marketing your products/apps/services and focus on experience marketing
  • Empower today’s digitally connected consumer by capturing attention, maintaining attention and creating buzz
  • Understand why influencer marketing in 2019 requires much more than a celebrity posting an orange tile and how every business can leverage influencer marketing at scale
  • Spend more time understanding your customer while embracing the importance of transparency and authenticity in good times and when things go up in flames!
  • B2B
  • B2C
  • Content Marketing
  • Social Media
  • Strategy

TV & Digital Video: A Match Made in Heaven

  • Ben Van Horn, Spectrum Reach
  • Ben Van Horn
  • Understand how digital and television have converged
  • Gain insights into how video consumption has changed
  • Reach consumers using data-driven marketing
  • Create a blueprint for a successful multi-platform campaign strategy
  • B2C
  • Data
  • Video Marketing

eCommerce SEO: The Tactics That Work

  • Aroash Solomon, Aritzia
  • Aroash Solomon
  • Understand time and finances saved when it comes to protecting the brand
  • Identify off brand placements and audit of content
  • Prevent your ads from being susceptible to brand safety issues
  • Ecommerce
  • SEO & Search

Don’t Blame Vendors Because Your Ad Placement Makes You Look Terrible

  • Jonathan Kagan, MARC USA | Cogniscient Media
  • Jonathan Kagan
  • Understand time and finances saved when it comes to protecting the brand
  • Identify off brand placements and audit of content
  • Prevent your ads from being susceptible to brand safety issues
  • B2B
  • B2C
  • Content Marketing
  • Paid Advertising

11:00 am - 11:30 am

It’s More Than Data: We’ve Been Doing Content Strategy Wrong

  • Paxton Gray, 97th Floor
  • Paxton Gray
  • Implement new strategies to find out what your customers are asking for
  • Take advantage of new info and tools to create content that your customers really want
  • Use templates and software recommendations to better understand your audience and how to engage them
  • B2B
  • B2C
  • Content Marketing
  • Data

Lead Nurturing is Like Dating: Tips for Building an Effective Lead Nurturing Program

  • Britney Hart, Altisource
  • Britney Hart
  • Use marketing analytics to understand which behaviors indicate a prospect is really into you
  • Create a basic lead nurture workflow using behavior and demographic data
  • Understand key elements of a good lead nurture program to keep prospects engaged
  • B2B
  • Conversion
  • Data

Think Bigger Than Google: Revolutionize Your Cross-Channel Digital Marketing with One-to-One Intent

  • Michelle Roberts, Finch
  • Michelle Roberts
  • Utilize insights to engineer predictive intent for paid media
  • Learn to harness holistic conversion data to make informed decisions
  • Become versed in getting actionable data to drive conversions from display instead of traditional spray & pray
  • See how to employ cross-channel optimization tactics across any ad platform
  • Enjoy free donuts, courtesy of Finch
  • Strategy

Unlock the Power of B2B Influencer Marketing

  • Komal Parikh, Weber Shandwick
  • Komal Parikh
  • Identify individuals and groups that can drive influence for your organization
  • Execute an influencer campaign that won’t break the bank
  • Learn how to measure program success
  • B2B
  • Social Media

11:45 am - 12:15 pm

3 Impactful Steps & Strategies for Engaging Your Brand’s Target Audience

  • Ryan O’Neil, Citrix
  • Ryan O’Neil
  • Develop personas that leverage demographic, behavioral and emotional factors that shape the way you reach your key audiences
  • Map audience journeys across stages and channels
  • Align content to the journey in a way that simplifies and accelerates the customer’s purchase decision
  • Content Marketing

Adapting to the New World of Digital Marketing—Refocusing from Links to Answers

  • Duane Forrester, Yext
  • Duane Forrester
  • Understand the factors that fit into a modern digital marketing plan
  • Create a map of where your programs fit, and which programs need to start or grow
  • Begin the creation of your own internal knowledge graph to help content planning, creation and execution
  • Understand what it means to shift your focus from Links to Answers, and what this looks like in real life
  • B2B
  • B2C
  • Content Marketing
  • Data
  • Social Media
  • Strategy

The Intersection of Data & Creativity: How Personalization is Revolutionizing the Rules of Engagement

  • Hari Nair, Expedia Group Media Solutions
  • Hari Nair
  • Apply insights-led creative to captivate and inspire consumers and drive demand
  • Understand the opportunities that smart data, reporting and insights provide throughout all phases of a marketing campaign
  • Implement best practices derived from custom research and case studies to help develop a marketing strategy that delivers a personalized consumer experience, built on smart data and creativity
  • B2B
  • B2C
  • Conversion
  • Data

Up the Ladder, Down the Chain, Full-Funnel Attribution To Keep Your Boss Sane

  • Brian Kroll, Adtaxi
  • Brian Kroll
  • Ensure your website and campaigns are set up for proper attribution/measurement
  • Identify and prove the value of top of funnel campaigns that feed low funnel conversions
  • Master the various attribution models and implement the best one for your business
  • Understand and communicate full-funnel attribution to management
  • Optimize your budgets accordingly and justify your budget increase for next year
  • B2B
  • B2C
  • Conversion
  • Measurement

Six Data-Validated Tactics to Increase Marketers Qualified Lead Volume

  • Garrett Mehrguth, Directive Consulting
  • Garrett Mehrguth
  • Execute on six tactics that have been statistically proven to increase qualified lead volume
  • Avoid four widely implemented tactics that simply do not work
  • Analyze your current marketing efforts with a list of questions that will spark your journey towards repeatable and scalable growth
  • B2B
  • Conversion
  • Strategy

12:35 pm - 1:35 pm

Verizon Media, Are We There Yet?

Keynote
  • David Shing, Oath
  • David Shing

1:55 pm - 2:25 pm

The Authenticity Lie: How to Build Loyalty Through Storytelling

  • Eric Thomas, SAGA MKTG
  • Eric Thomas
  • Build a digital identity that is unique to YOUR brand.
  • Understand how current brands are using trends to “feel” authentic
  • Use Digital Storytelling to do consistent cross-platform world building
  • Make “boring” brands more engaging
  • B2B
  • B2C
  • Branding
  • Content Marketing

Better Facebook – Control the Uncontrollable

  • Dennis Wilson, ReachLocal
  • Dennis Wilson
  • Make impactful optimizations to your social campaigns base on the social Consumer Journey
  • Understand the Facebook Ad Delivery system and sell your clients more services
  • Use specific, actionable insights backed by trends and big social data to boost FB performance
  • B2B
  • B2C
  • Conversion
  • Paid Advertising
  • Social Media

Secrets for Successful Video Marketing With Budgets from $0 to $1 Million

  • Eve Mayer, EveMayerMedia.com
  • Levi Sauerbrei, EveMayerMedia.com
  • Eve Mayer
  • Levi Sauerbrei
  • Know when to shoot video using your phone or on the cheap
  • Understand when it makes sense to outsource editing, production, filming
  • Implement tricks to getting the most bang for your buck when you hire the pros
  • Use live video effectively for business on LinkedIn, Facebook and more
  • B2B
  • B2C
  • Content Marketing
  • Video Marketing

Get More out of Every Email You Send

  • Adam Johnson, ActiveCampaign
  • Adam Johnson
  • Send more actionable emails
  • Easily segment for every stage of the customer lifecycle
  • Simplify your processes and improve reporting
  • Prove your value with better results
  • B2B
  • B2C
  • Conversion
  • Data
  • Email Marketing

Surviving Google’s Algorithm Updates Before They Happen

  • Taylor Kurtz, Crush the Rankings
  • Taylor Kurtz
  • Measure your website against the known standards set by Google and other search engines
  • Identify immediate areas of improvement based on Google’s Algorithm, as well as competitor analysis
  • Create a winning SEO strategy that will allow you to breathe easier when an Algorithm Update is on the way
  • B2B
  • B2C
  • Content Marketing
  • SEO & Search

2:40 pm - 3:10 pm

Harnessing the Power of Instagram Stories

  • Quinn Tempest, Digital Strategy & Design Consultant
  • Quinn Tempest
  • Understand why you should create a unique Story strategy and how to do just that
  • Explore tools, formats, and Story engagement opportunities you should know
  • Employ strategies to drive conversions and generate leads right from Stories
  • Strategically plan your Instagram marketing editorial calendar
  • B2B
  • B2C
  • Content Marketing
  • Social Media
  • Video Marketing

The New Metrics – The Evolution of Attribution in the Content Stream

  • Cathy McKnight, The Content Advisory
  • Cathy McKnight
  • Define the audience and goals of your content and campaigns
  • Measure the value of the audience against your defined goals
  • Detail what needs to be true and when for the content strategy to be successful
  • B2B
  • B2C
  • Content Marketing
  • Measurement

An Actionable Workflow for Identifying and Analyzing Search Competitors

  • Andrew Ramm, Amazon
  • Andrew Ramm
  • Identify your competitors in search, and benchmark your site against those competitors
  • Pinpoint competitors’ successful search tactics
  • Find untapped keyword opportunities in your niche
  • Discover the content that authoritative sites want to link to most
  • Content Marketing
  • SEO & Search
  • Strategy

Modernize Your Marketing Work: 4 Simple Ways to Get More Done

  • Brent Bird, Workfront
  • Brent Bird
  • Create a more effective strategy to better attack your workload
  • Unify processes to get everyone on the same page
  • Reclaim more time for the job you were actually hired to do
  • B2B
  • B2C
  • Strategy

Bridging the Gap between Marketing and UX Content

  • Amy Gebler, Nordstrom
  • Amy Gebler
  • List the core principles of UX
  • Understand the differences between UX Writing, Microcopy and Marketing copy and how they work together to improve engagement
  • Engage stakeholders using the UX Writing process
  • Implement UX Writing principles even if you don’t have a UX Writer
  • B2B
  • B2C
  • Content Marketing
  • UX & Design

3:25 pm - 3:55 pm

cHarmony: Creating the Perfect Connection Between Your Brand and Your Audience

  • Tiffany Schreane, Fashion Institute of Technology
  • Tiffany Schreane
  • Construct a purposeful marketing objective and campaign that leads to the conversions you desire
  • Create an appealing brand presence that attracts quality leads
  • Cut through the noise of data-driven marketing trends and get right to the center of understanding the key metrics to measure for optimal ROI
  • B2B
  • B2C
  • Branding
  • Conversion
  • Measurement

Influencer Marketing: How, Why, and is it Right for Your Brand?

  • Michael Salamon, Lousy
  • Michael Salamon
  • Identify the top influencers in your industry, and what makes them relevant
  • Understand how influencer marketing works, and the processes or work streams that support it
  • Know how much it costs and what to expect for your ROI
  • B2B
  • B2C
  • Content Marketing
  • Social Media

How A.I. is Changing Search and Bringing Google Further Into Your Home

  • Daniel Russell, Go Fish Digital
  • Daniel Russell
  • Understand how Google is using AI for facial recognition, speech semantics and other signals that exist outside of typical device interactions
  • Identify the Google devices and technologies (either invented or acquired) that will impact SEO and Google Ad strategy in the near term
  • Implement the 4 steps you should immediately take to prepare for these dramatic shifts
  • B2B
  • B2C
  • Emerging
  • Paid Advertising
  • SEO & Search

4:10 pm - 4:40 pm

The Art of Telling the Brand Story

  • Amy Canaday, Match.com
  • Amy Canaday
  • Use cultural tension to inspire your brand’s story
  • Leverage the status quo and use it to your advantage
  • Be the authentic solution, amidst a sea of BS
  • B2B
  • B2C
  • Branding
  • Strategy

The Human Element of Marketing

  • James Gilbert, CloudCherry
  • James Gilbert
  • Create alignment with sales and marketing to execute on personalized ABM touches
  • Draft example templates for chat and SDR’s
  • Introduce cheaper technology that can allow your team to scale
  • B2B
  • B2C
  • Social Media
  • Strategy

Building Effective Email and List Building Programs in the Wake of GDPR

  • Cory LaGrange, BBR
  • Cory LaGrange
  • Understand how GDPR affects your organization and your marketing programs
  • Debunk the myths surrounding GDPR and marketers in the US
  • Audit your current email, messenger and remarketing lists for GDPR compliance
  • Evaluate your current list building practices for common pitfalls and make appropriate changes
  • B2B
  • Email Marketing

Becoming a Renaissance Marketer with the Help of Agile Marketing

  • Jeff Julian, Enterprise Marketer
  • Jeff Julian
  • Understand how your team can use Agile Marketing
  • Walk through a series of progressive content types and a timeline of change based on trends to understand the landscape of digital marketing
  • Formulate a set of tools to help your team adapt to the changes in digital marketing
  • B2B
  • B2C
  • Strategy

4:40 pm - 5:40 pm

Closing Reception

Before you say adieu…join us for a last hurrah. Have a final toast to your new chums, and cheer each other on as you go out to use your new marketing powers and ideas for good. Sadly, Digital Summit Dallas is over for this year, but applying all your new digital marketing knowledge and insight is only just beginning!

Join us at Digital Summit Dallas 2019