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Pre-event Monday, December 02

8:30 am - 4:00 pm

Building Blocks for Content That Rocks

Masterclass
  • Tamsen Webster, The Red Thread
  • Tamsen Webster

We’ll cover topics including:

  • SITUATION – How to define your primary audience and its mindset: what they want, value, and struggle with
  • SUBSTANCE – How to define the big idea of the content; how to identify your content’s Red Thread® (the differentiating core message); how to determine the five key elements that serve as the minimum viable case for your idea
  • STRUCTURE – How to build a draft storyline for your content; how to anticipate and overcome objections; how to use structure to keep your audience interested and engaged
  • SUPPORT – How to make your content come alive; where and how should you use data, concepts, stories, and exercises
  • “STRETCHING” – How to adapt your core message for additional audiences and for various stages of the consumer journey; how to create a “message matrix” to brainstorm consistent, but compelling, content ideas
  • STYLE – How can you make this process, and your content, truly fit you? How can you make the most of your own individual style to engage and empower the audience?

After this workshop, you’ll be able to:

  • Clearly define the goals and objectives for every piece of content you create and implement a process to achieve them
  • Identify the five key concepts that create a Red Thread® (your content’s core message) and how to use them to title, structure, summarize, and write your content
  • Develop outlines for content anywhere from 100 to 10,000+ words
  • Explore and adopt the four Message Mindsets to add variety and interest to your content
  • Create a “swipe file” for endless inspiration
  • Apply a Message Matrix to help you adjust your message across audiences and applications, as well as to match the consumer journey

This session is for marketers and content creators:

  • Responsible for the day-to-day communication of company messages that convert current and potential clients and customers
  • Fluent in the company’s overall brand, vision, values, and mission
  • Well-versed in the goals, challenges, and behaviors of current and ideal customers and clients
Included with Platinum Passes, upgrade required for Conference, Plus, & Premium Passes

How to Hack Facebook’s New Algorithm Changes

Masterclass
  • Carlos Gil, Gil Media Co.
  • Carlos Gil
  • Create ‘your’ customer journey and gain the ROI benefits of mapping that journey
  • Understand why it’s vital to create content that resonates with your audience at different stages of the customer journey
  • Strategize, ideate and create user-focused content infused with SEO best practices that beat the competition in search and beyond
  • Know where, when and how to promote your content in a way that encourages engagement and moves your prospects through the customer journey
  • Build an audience that you own, not rent, and the prove the value it creates for your organization
  • Evaluate your return on investment (ROI) for your digital marketing efforts
Included with Platinum Passes, upgrade required for Conference, Plus, & Premium Passes

Advanced Digital Analytics Strategies and Tactics

Masterclass
  • Chris Sietsema, Teach to Fish Digital
  • Chris Sietsema

At the end of this masterclass, you’ll be able to:

  • Create new Google Analytics (GA) Accounts, Properties and Views and/or audit an existing account.
  • Configure conversion goals, filters, account integrations, advanced segments and cross-domain tracking within GA.
  • Prepare an accurate, reliable and repeatable process for campaign tracking code creation and stewardship.
  • Demonstrate a working knowledge of Google Tag Manager.
  • Develop meaningful and actionable reports for a variety of audiences from senior leadership to content marketers and media tacticians.
  • Use Google Data Studio to automate your reporting process.
  • Compare and contrast different attribution models.
  • Utilize analytics documentation and other tools to improve measurement efficiency and advance your analytics program.
Included with Platinum Passes, upgrade required for Conference, Plus, & Premium Passes

Day 1 Tuesday, December 03

8:30 am - 12:30 pm

Move Prospects Through the Customer Journey With a Solid Content and Digital Marketing Strategy

AM Workshop
  • Samantha Kermode, Vertical Measures
  • Samantha Kermode
  • Create ‘your’ customer journey and gain the ROI benefits of mapping that journey
  • Understand why it’s vital to create content that resonates with your audience at different stages of the customer journey
  • Strategize, ideate and create user-focused content infused with SEO best practices that beat the competition in search and beyond
  • Know where, when and how to promote your content in a way that encourages engagement and moves your prospects through the customer journey
  • Build an audience that you own, not rent, and the prove the value it creates for your organization
  • Evaluate your return on investment (ROI) for your digital marketing efforts
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Content Marketing
  • Strategy

Become an SEO Rock Star: Actionable Strategies, Tactics & Tools

AM Workshop
  • Mindy Weinstein, Market MindShift
  • Mindy Weinstein
  • Troubleshoot and fix common technical errors that hurt rankings and traffic
  • Prepare for site migrations (including https) and re-designs
  • Analyze your audience for SEO purposes
  • Map keywords to the buyer’s journey
  • Find and pursue additional SERP opportunities, such as featured snippets, image and video results
  • Audit your existing content to find hidden gems and problem areas
  • Reverse engineer the top-ranking pages to better compete in SERPs
  • Structure your website to create themes
  • Develop a content strategy based upon topical density that drives traffic
  • Increase online publicity and brand awareness through SEO techniques
  • Create an SEO strategy that can be implemented in prioritized steps
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • SEO & Search

Forget Everything You Know About Email Marketing

AM Workshop
  • Jen Capstraw, Iterable
  • Jen Capstraw
  • List the components of a complete email program
  • Determine email best practices worth busting
  • Implement The Goldilocks Zone: A practical path to personalization
  • Break free of batch ‘n blast
  • Know when to just say no to A/B testing
  • Name the essential components of preference centers that work
  • Use the feng shui approach to email design
  • Understand the future of email
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • Email Marketing
  • Measurement
  • Strategy
  • UX & Design

Beyond Personas and the Customer Journey: The Next Step for CX Succes

AM Workshop
  • Michael Salamon, Lousy
  • Michael Salamon
  • Use existing strategy, customer research, and journey mapping to inform upcoming activities
  • Effectively break down the complexity of each phase in the journey, allowing for a hyper-focus on specific touchpoints
  • Integrate existing analytics and identify areas for investigation
  • Reduce the overall “churn” associated with marketing campaign execution
  • Accurately share the resulting thinking across the organization
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • Analytics
  • UX & Design

1:15 pm - 2:25 pm

The Scientific Secrets of Perfect Timing

Keynote
  • Dan Pink, Best Selling Author
  • Dan Pink

In his book WHEN, bestselling author Daniel Pink shows how timing isn’t an art—it’s a science. Drawing on a rich trove of research from psychology, biology, and economics, Pink reveals how best to live, work, and thrive. He will reveal how to use the hidden patterns of the day to build the ideal schedule, how to turn a stumbling beginning into a fresh start, how to utilize endings to succeed, as well as more fascinating secrets of perfect timing.

2:45 pm - 3:15 pm

Design Tips for Better Data Storytelling

  • Tim Degner, Nike
  • Tim Degner
  • Build a process & method for more successful data visualization designs
  • Become more aware of the process of critical thinking & visual analysis
  • Understand how layering in relevant contextual data helps your audience
  • Create a new understanding of interpreting data and incorporating your most valuable data sets into your content strategy
  • B2C
  • Conversion
  • Data

Content Evolved: Foolproof Micro-Content Strategies for the Future of Digital

  • Dev T. Smith, eBay Enterprise, Magento, Revolt TV
  • Dev T. Smith
  • Create content rooted in thought leadership, driven by authentic conversation.
  • Dissect content into consumable, shareable, and engaging micro-content
  • Tap into integrated ad opportunities without disrupting the consumer experience
  • B2B
  • B2C
  • Content Marketing
  • Conversion
  • Paid Advertising

Why Marketing Analytics Fails (and How to Do It Right)

  • Matt Hertig, Alight Analytics
  • Matt Hertig
  • Correctly identify your team’s current needs and objectives using the 4 Levels of Marketing Analytics Performance
  • Understand the essential roles needed in a healthy analytics practice
  • Determine how to choose the right tools for data management and dashboards
  • Discover what you need to do to advance to the next level of performance
  • B2B
  • B2C
  • Data
  • Measurement
  • Strategy

“Meh” to “Marvelous”: How to Market on Facebook Ads in the Era of Killer Competition

  • Susan Wenograd, Aimclear®
  • Susan Wenograd
  • Understand what changed over the past year and how to adapt your selling strategy for it TODA
  • Navigate the changes on Facebook Ads and go from media buyer to masterful markete
  • Use smart scaling tactics to cast a wider net without emptying your wallet
  • B2B
  • B2C
  • Conversion
  • Paid Advertising
  • Social Media

Three Genius Ways to Make Your Search and Social Campaigns Work Better Together

  • Create integrated ad campaigns to influence customers across all stages of the funnel
  • Track your users as they navigate between your different advertising campaigns
  • Reach your past visitors from search across their social platforms
  • Releverage your social audiences within Google to target your best searchers
  • B2B
  • B2C
  • Paid Advertising
  • SEO & Search
  • Social Media

3:30 pm - 4:00 pm

Growth by Content: Driving Massive Traffic Without a Big Budget

  • Build a high-impact strategy that requires little to no ad spend budget
  • Create a range of content types that will contribute to improving a variety of acquisition performance metrics all at once
  • Start thinking about hitting multiple acquisition goals without putting in as much work
  • Know which metrics to measure for content engagement, and why it’s crucial to scaling your traffic
  • B2B
  • B2C
  • Content Marketing
  • Conversion
  • Measurement

Business Messaging: Meet Consumers Where They Are

  • Rob Lawson, Google
  • Rob Lawson
  • Understand how RCS Business Messaging will change SMS
  • Increase customer engagement and personalization with RBM
  • Reach mobile customers more effectively
  • Prepare your brand for the future of messaging
  • B2B
  • B2C
  • Branding
  • Measurement
  • Mobile Marketing

Re-Engagement that Rocks: Strategies & Tips from Simple to Sophisticated

  • Jen Capstraw, Iterable
  • Jen Capstraw
  • Understand the steps in the lifecycle that warrant re-engagement campaigns
  • Replicate best-in-class examples of re-engagement in action
  • Implement can’t-miss tips that get clicks among disengaged subscribers
  • Conversion
  • Email Marketing
  • Mobile Marketing
  • Strategy

People Based Marketing – Using Consumer Identity to Overcome Cookie Limitations

  • Jude Fontenot, Data Dynamix
  • Jude Fontenot
  • Understand consumer identity’s role in success
  • Gain perspective on 1st and 3rd party cookie usage
  • Recognize cookie targeting limitations and the current cookie ecosystem
  • Use alternative targeting methods to reduce reliance on cookies while driving results
  • B2B
  • B2C
  • Conversion
  • Data

4:15 pm - 4:45 pm

Rehearse for Real Time: Preparing for the Moments That Make Content Great

  • Scale a team of one to many for live content coverage
  • Identify which channels align with the right content to tell your story
  • Plan your content playbook for cohesive storytelling across any event
  • Effectively practice and rehearse your playbook ahead of going live
  • B2B
  • B2C
  • Content Marketing
  • Social Media

Make Your Data Talk and Sing for You

  • Alan K’necht, Knechtology Inc.
  • Alan K’necht
  • Use data visualization tactics to turn 1,000-word explanations into a quick and easy to understand single image
  • Apply the elements of storytelling to share the value of your data
  • Understand the difference between precise vs accurate data and how to leverage the power of accurate analytics data
  • Data
  • Strategy

How Brands Can Harness the Power of Instagram Stories

  • Understand why you should create a unique Story strategy and how to do just that
  • Explore tools, formats, and Story engagement opportunities you should know
  • Employ strategies to drive conversions and generate leads right from Stories
  • Strategically plan your Instagram marketing editorial calendar
  • B2B
  • B2C
  • Content Marketing
  • Social Media
  • Video Marketing

5:00 pm - 5:45 pm

Brave, Not Perfect: A Conversation with Reshma Saujani, Founder of Girls Who Code

Keynote
  • Reshma Saujani, Girls Who Code
  • Reshma Saujani

5:45 pm - 6:45 pm

Opening Reception

Get your networking on. The opening reception is a great opportunity to make new industry connections and reconnect with old friends too. Hoist a beverage or two while you reflect on today’s awesome content. Mingle with onsite exhibitors, speakers, and fellow attendees to talk shop about your biggest marketing challenges, while having some fun in the process.

Day 2 Wednesday, December 04

8:30 am - 9:00 am

Channeling Netflix: The Power of Episodic Content for Brands

  • Have a better understand the impact of creating series – both unscripted and scripted – as a way to create deeper and repeat engagement with your audience
  • Take a data-centric approach to niche targeting – bigger isn’t better when you can have the right audience engaging with your content and your brand
  • Practical how-tos so you can apply this approach to your current content strategies – and to do it right
  • Use data-rich case studies to make a case for using series for your brands
  • B2B
  • B2C
  • Branding
  • Content Marketing
  • Social Media

Website Migration: What to Do Pre, During and Post

  • Samantha Kermode, Vertical Measures
  • Samantha Kermode
  • SEO & Search

Successful Video Marketing: Inspiration, Trends & Best Practices for Social Media (

  • Better understand storytelling strategies brands use to create thumb-stopping video content for Facebook, Instagram and YouTube
  • Use a playbook full of fresh insights on video marketing and the platforms on which you should focus
  • Incorporate a data-centric approach to boosting key metrics, and amplifying social & brand marketing initiatives with video
  • Develop a daily video marketing strategy that reaches specific audiences, and creates measurable impact on a regular basis
  • B2B
  • B2C
  • Content Marketing
  • Social Media
  • Video Marketing

9:15 am - 9:45 am

Getting the Green Light: How to Build Content That People Say YES To

  • Tamsen Webster, The Red Thread
  • Tamsen Webster
  • Analyze your content for the “red lights” that lead to “NO”
  • Identify the five key concepts every piece of content needs to get a “YES” (and know how to find them in your own)
  • Organize your content so it feels like story, even if it isn’t one (and keeps your audience hanging on every word)
  • B2B
  • Content Marketing
  • Conversion

How You Can Save Up To 50% on Your Digital Media Budgets

  • Senthil Govindan, Datawrkz
  • Senthil Govindan
  • Understand the digital media value chain
  • Use a framework for deciding whether to outsource media buying or keep it in house
  • Determine if media buying will be done in a transparent fashion
  • Evaluate media buying firms, especially with respect to pricing structure
  • Understand when to use Search, Social, and Programmatic channels
  • B2B
  • B2C
  • Conversion
  • Data
  • Paid Advertising

Email Accessibility: How to Truly Captivate, Communicate and Connect with every Subscriber

  • Understanding of why accessibility within the digital ecosystem is so important
  • Discuss how temporary and permanent disabilities impact digital experiences
  • Make simple HTML code enhancements that will drastically improve email and landing page accessibility
  • Use best practices to design creative in which key messages are not missed
  • Content Marketing
  • Email Marketing
  • Mobile Marketing
  • UX & Design

Local Search Optimization: Tips for the Biggest Impact

  • Shelly Fagin, SEMrush
  • Shelly Fagin
  • Understand which factors are the most important today to ranking locally
  • Optimize Google My Business for better ranking in the Maps
  • Find insights within your niche which can be instantly applied to your site
  • Replicate examples of quick wins for Local SEO
  • B2B
  • B2C
  • SEO & Search

10:00 am - 10:30 am

Fyre Festival: 10 Marketing Lessons Your Business Can Leverage

  • Brian Fanzo, iSocialFanz
  • Brian Fanzo
  • Move beyond marketing your products/apps/services and focus on experience marketing
  • Empower today’s digitally connected consumer by capturing attention, maintaining attention and creating buzz
  • Understand why influencer marketing in 2019 requires much more than a celebrity posting an orange tile and how every business can leverage influencer marketing at scale
  • Spend more time understanding your customer while embracing the importance of transparency and authenticity in good times and when things go up in flames!
  • B2B
  • B2C
  • Content Marketing
  • Social Media
  • Strategy

How To Prepare For Voice Search To Change Customer Discovery

  • Determine voice search’s impact on your business for today and the future
  • Better understand how IAs are “indexing” content to searchers
  • Take those learnings and apply them to your customer acquisition strategy
  • SEO & Search
  • Strategy

Six Data-Validated Tactics to Increase Marketers Qualified Lead Volume

  • Execute on six tactics that have been statistically proven to increase qualified lead volume
  • Avoid four widely implemented tactics that simply do not work
  • Analyze your current marketing efforts with a list of questions that will spark your journey towards repeatable and scalable growth
  • B2B
  • Conversion
  • Strategy

Analytics for Agencies: Processes to Become the Purveyors of Truth

  • Chris Sietsema, Teach to Fish Digital
  • Chris Sietsema
  • Prepare and utilize the five key documentation resources at the core of the most venerated analytics practices
  • Produce eye-opening reports designed specifically for your client audience(s)
  • Roll out a systematic process for mining data and unearthing juicy insights
  • Understand what to look for when hiring your next agency analyst
  • B2B
  • B2C
  • Data
  • Measurement

11:00 am - 11:30 am

The New Metrics – The Evolution of Attribution in the Content Stream

  • Cathy McKnight, The Content Advisory
  • Cathy McKnight
  • Define the audience and goals of your content and campaigns
  • Measure the value of the audience against your defined goals
  • Detail what needs to be true and when for the content strategy to be successful
  • B2B
  • B2C
  • Content Marketing
  • Measurement

Get More out of Every Email You Send

  • Adam Johnson, ActiveCampaign
  • Adam Johnson
  • Send more actionable emails
  • Easily segment for every stage of the customer lifecycle
  • Simplify your processes and improve reporting
  • Prove your value with better results
  • B2B
  • B2C
  • Conversion
  • Data
  • Email Marketing

SEO Quick Wins: 20% of Actions for 80% of Results

  • Execute on the 20% of transformative actions that lead to 80% of your organic search results
  • Perform a quick, simple and action-oriented SEO audit to prioritize your content, backlink and technical strategies
  • Design a winning SEO game plan that will not break the bank
  • Implement an agile and inclusive SEO process
  • Adapt to recent Google changes and position your strategy ahead of the evolving algorithm (and the competition)
  • B2B
  • B2C
  • Content Marketing
  • SEO & Search

How Disruptions in TV and Video Are Changing Marketing

  • Kenneth Kinney, Ai Media Group/ A Shark's Perspective Podcast
  • Kenneth Kinney
  • Plan and optimize an omni-channel campaign across all channels including TV (Advanced, Addressable, Connected, Linear, Programmatic, VOD, TV Everywhere, etc.) digital, email, voice, social, podcasts, influencers, and more
  • Leverage data-driven decisions to look at attribution and measurement
  • Optimize across channels for the best results of your spend and that of the customer
  • B2C
  • Data
  • Emerging
  • Measurement

11:45 am - 12:15 pm

What Marketers Can Learn About Social Media from DJ Khaled and Drake

  • Carlos Gil, Gil Media Co.
  • Carlos Gil
  • Tap into new storytelling features on Snapchat and Instagram Stories
  • Create an employee advocacy strategy to boost organic social media reach
  • Leverage social listening effectively to find and engage potential customers
  • Build relatable, real-time moments like an A-list celebrity for your brand
  • List the types of content given preferential treatment by Facebook and Instagram
  • B2B
  • B2C
  • Branding
  • Content Marketing
  • Conversion
  • Social Media

What Brands Need to Know About Amazon Alexa and Building for Voice

  • Noelle LaCharite, Microsoft
  • Noelle LaCharite
  • Understand Alexa and the opportunity it offers to brands
  • Use best practices for designing voice user interfaces (VUI)
  • Follow a blueprint for implementing this in your next campaign
  • Alexa
  • Content Marketing
  • Emerging
  • Voice

Overcoming Content Overload: Marketing Tactics for 2020

  • Paxton Gray, 97th Floor
  • Paxton Gray
  • Use the free software provided which is designed to assist in the content creation process
  • Run circles around your Goliath competitors using tactics they can’t deploy (and if you’re a Goliath, learn how to beat those pesky startups)
  • Analyze your audience in more effective ways to increase content success
  • B2B
  • B2C
  • Content Marketing

Don’t Blame Vendors Because Your Ad Placement Makes You Look Terrible

  • Jonathan Kagan, MARC USA | Cogniscient Media
  • Jonathan Kagan
  • Understand time and finances saved when it comes to protecting the brand
  • Identify off brand placements and audit of content
  • Prevent your ads from being susceptible to brand safety issues
  • B2B
  • B2C
  • Content Marketing
  • Paid Advertising

12:35 pm - 1:35 pm

Lunch Keynote

Keynote
  • Dave Isbitski, Chief Evangelist, Amazon
  • Dave Isbitski

1:55 pm - 2:25 pm

Adapting To The New Facebook

  • Decide if being on the platform is right for you in the first place.
  • Learn how to adapt previous Facebook strategies to boost your other platforms
  • Get the most out of the new algorithm, and avoid the penalties and pitfalls that could sink you.
  • B2B
  • Social Media
  • Strategy

Adjust Your Marketing Strategy to Fit in a Mobile-First World

  • Comprehend why it’s important to think mobile-first
  • Develop a cohesive strategy to making a mobile-first shift
  • Understand what areas still need desktop attention
  • Decide what marketing channels to ditch and which to double down
  • Discover new technologies that can help your company compete in a mobile landscape
  • Mobile Marketing
  • Strategy

Experiential Marketing and Influencing the Consumer Journey

  • Develop an actionable brand experience for your target demographic in order to drive conversion and brand loyalty
  • Better understand the importance of social media engagement vs social media following
  • Comprehend the importance of influencers to brand experiences and conversions
  • Recognize strategic brand partnerships that lead to great brand experience
  • Branding
  • Content Marketing

Lead Nurturing is Like Dating: Tips for Building an Effective Lead Nurturing Program

  • Britney Hart, Altisource
  • Britney Hart
  • Use marketing analytics to understand which behaviors indicate a prospect is really into you
  • Create a basic lead nurture workflow using behavior and demographic data
  • Understand key elements of a good lead nurture program to keep prospects engaged
  • B2B
  • Conversion
  • Data

2:40 pm - 3:10 pm

An Actionable Workflow for Identifying and Analyzing Search Competitors

  • Andrew Ramm, Amazon
  • Andrew Ramm
  • Identify your competitors in search, and benchmark your site against those competitors
  • Pinpoint competitors’ successful search tactics
  • Find untapped keyword opportunities in your niche
  • Discover the content that authoritative sites want to link to most
  • Content Marketing
  • SEO & Search
  • Strategy

Original Programming is the New Content Marketing

  • Understand how an original show is born and can be made by your brand
  • Create brand integrations within original programming that feel authentic
  • Retarget a captive audience with experiences they actually want
  • Content Marketing
  • Strategy

#Purpose is Happening. Understanding the Role of Social in Advancing Brand Purpose

  • Better understand what makes each social platform’s audience unique and how they drive conversation that influences culture on and off the platform
  • See how brands like Gillette, ASOS, and Nike have executed purpose-driven marketing to drive business impact
  • Create a tangible framework for connecting your brand purpose with audiences
  • B2B
  • B2C
  • Branding
  • Social Media
  • Strategy

Bridging the Gap between Marketing and UX Content

  • Amy Gebler, Nordstrom
  • Amy Gebler
  • List the core principles of UX
  • Understand the differences between UX Writing, Microcopy and Marketing copy and how they work together to improve engagement
  • Engage stakeholders using the UX Writing process
  • Implement UX Writing principles even if you don’t have a UX Writer
  • B2B
  • B2C
  • Content Marketing
  • UX & Design

3:25 pm - 3:55 pm

How to Turn Employees into Social Media Rock Stars with an Employee Advocacy Program

  • Integrate a social media advocacy program into your overall integrated marketing and social media programs
  • Learn how to launch a social media advocacy program
  • Incentivize program users to become active members
  • Identify KPIs that matter
  • B2B
  • B2C
  • Conversion
  • Measurement
  • Social Media

InstaBrain: Modern Research Methods for Gen Z Customers

  • Understand what makes Gen Z unique
  • Engage and connect with Gen Z in ways that matter to them
  • Implement the best research methods to use when learning about this modern generation
  • B2C
  • Conversion
  • Data

How A.I. is Changing Search and Bringing Google Further Into Your Home

  • Daniel Russell, Go Fish Digital
  • Daniel Russell
  • Understand how Google is using AI for facial recognition, speech semantics and other signals that exist outside of typical device interactions
  • Identify the Google devices and technologies (either invented or acquired) that will impact SEO and Google Ad strategy in the near term
  • Implement the 4 steps you should immediately take to prepare for these dramatic shifts
  • B2B
  • B2C
  • Emerging
  • Paid Advertising
  • SEO & Search

How to Use CX as the Lever That Drives Your Demand Generation – And Revenue

  • Apply buyer insights to close the gap between planning and execution, and improve cross-company alignment
  • Create conversations that matter most to your buyers and drive engagement
  • Operationalize your marketing initiatives to drive greater engagement across the lifecycle of your buyer relationships
  • B2B
  • Customer Experience
  • Strategy

4:25 pm - 4:55 pm

cHarmony: Creating the Perfect Connection Between Your Brand and Your Audience

  • Tiffany Schreane, Fashion Institute of Technology
  • Tiffany Schreane
  • Construct a purposeful marketing objective and campaign that leads to the conversions you desire
  • Create an appealing brand presence that attracts quality leads
  • Cut through the noise of data-driven marketing trends and get right to the center of understanding the key metrics to measure for optimal ROI
  • B2B
  • B2C
  • Branding
  • Conversion
  • Measurement

How the Best Brands Use Augmented Reality and Image Recognition to Drive Engagement

  • Define experiential marketing, as well as tactics and uses
  • Explain augmented reality and image recognition
  • Replicate how top brands use these powerful tools by viewing 4 video case studies
  • Integrate your team with strategic technology partners in this space
  • Conversion
  • Emerging
  • Strategy

Building Effective Email and List Building Programs in the Wake of GDPR

  • Cory LaGrange, BBR
  • Cory LaGrange
  • Understand how GDPR affects your organization and your marketing programs
  • Debunk the myths surrounding GDPR and marketers in the US
  • Audit your current email, messenger and remarketing lists for GDPR compliance
  • Evaluate your current list building practices for common pitfalls and make appropriate changes
  • B2B
  • Email Marketing

Customer Storytelling: Connecting with Empathy and Humor

  • Transform case studies into voice-of-the-customer videos that connect emotionally
  • Produce award-winning content on a shoestring budget
  • Apply simple, affordable tactics to produce a mini-documentary
  • B2B
  • B2C
  • Content Marketing
  • Video Marketing

4:40 pm - 5:40 pm

Closing Reception

Before you say adieu…join us for a last hurrah. Have a final toast to your new chums, and cheer each other on as you go out to use your new marketing powers and ideas for good. Sadly, Digital Summit Dallas is over for this year, but applying all your new digital marketing knowledge and insight is only just beginning!

Join us at Digital Summit Dallas 2019